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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford 3D-printing Mustang out of chocolate and candy for Valentine's Day

Is your beloved in love with the new 2015 Ford Mustang? Do they like chocolate (that's a trick question - everyone likes chocolate)? Are they a bit of a futurist? Then this Hallmark holiday, you need to get them this Ford Mustang, 3D-printed in sweet, delicious chocolate.
Ford is teaming with 3D Systems' Sugar Lab in LA to produce the super-accurate pony car confections in both chocolate and sugar candy varieties. The process kicked off with a CAD rendering of the 2015 Mustang, which was then programmed into the 3D printer. After a bit of work from the machine, a four-inch long, two-inch tall Mustang was the result. Why the tieup with 3D Systems, though?
"We wanted to create something fun to show that while 3D printing made these edible Mustangs, manufacturing-level 3D printing was used in the development of Ford's all-new sports car," said Paul Susalla, Ford's supervisor of 3D printing.

Hennessey completes first VelociRaptor SUV conversion [w/video]

Start with a Ford F-150 SVT Raptor as your base vehicle for modification, and chances are high that you'll end up with something pretty cool. Now, have those modifications done by professional lunatics Hennessey Performance, make the project turning the pickup into an ultra-long SUV, and the result stands a real chance of being a total kick in the ass. Let us present the Hennessey VelociRaptor then, in all of its awesomeness.
Hennessey has taken care in grafting a "Expedition style" rear cabin onto the Raptor, complete with an optional third row. The pictures we have show a cabin that's up to the fit and finish standards of the original Ford truck, too. The cab added over the bed also makes room for a massive load space out back, accessible via split out-folding doors and long enough for a person to lay down in (see video).
Mechanically, the truck-turned-SUV sticks with Ford's stock 6.2-liter V8, rated at 411 horsepower, or can be had with a supercharger and some 600 hp. Hennessey says the stock-motor VelociRaptor will run from 0-60 miles per hour in 7.5 seconds, while the hi-po version takes just 5.9 seconds. The SUV does take some of the off-road ability away from the Raptor, with the company saying it hasn't yet had the opportunity to test its capabilities. On-roading and "moderate off-road duties" are the current prescription.