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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Autoblog Minute: Ford reports record second-quarter profits

Second-quarter financial results are in, and Ford reports increased profits. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Second-quarter financial results are in, and Ford reports increased profits. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Ford Motor Company reports second-quarter financial results including a pre-tax profit of $2.9 billion dollars and a net income of $1.9 billion. Excluding special items charges, this marks a 10-percent increase over last year's profits. This latest report from the Dearborn-based automaker marks their best quarterly profit since 2000. Looking forward [00:00:30] CFO Bob Shanks said in a statement that he expects the second half of the year to be even better, as supply constraints of the redesigned Ford F-150 affected first-half sales. For Autoblog I'm Mylencia Gillenwaters. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Earnings/Financials Ford Autoblog Minute Videos Original Video

GM details CEO Mary Barra's pay, contacts with investor David Einhorn

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