2004 Ford Explorer Eddie Bauer Suv Heated Seats, Tow And 3rd Row. Export Ok *fl on 2040-cars

Auto blog

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford, Samsung shack up to bring regen braking to non-hybrid models [w/video]

Ford must be desperate to get itself ready for the beach this summer because it is really trying to get into shape. Shortly after unveiling the Lightweight Concept that cut the weight of a Fusion down to that of a Fiesta, it's now the rest of the line's turn for improvement. The company is wrapping up a 10-year research project aimed at developing next-gen automotive batteries to improve efficiency.
Ford claims that 70 percent of its lineup will have stop/start tech by 2017. The key to this massive proliferation is its new dual-battery system that combines a lithium-ion battery with a lead-acid one and regenerative braking. The setup works by harvesting braking energy and converting it to electricity. When the vehicle stops, the engine shuts off, but the Li-ion battery has enough juice to keep the accessories running. The engine starts up again as drivers take their foot off the brake. The layout would mean less wasted gas while idling. It's already available on Ford hybrids and is somewhat similar to the i-Eloop capacitor-based system from Mazda.
The bigger challenge is tuning the regenerative braking right. While hybrid drivers may be a little more adventurous, when it comes to getting a hang of regen braking, conventional buyers might not be so open-minded. The systems have a tendency to be a little grabby at first and then taper off at very low speeds. Ford needs to make sure it's just right to avoid turning off buyers.

Creations n' Chrome Top Notch Mustang is a one-of-a-kind fox

Is there a cooler car from the 1980s and early 90s to mod than a Fox-body Ford Mustang? No, there isn't. If you disagree with us, we suggest you have a look at this 1990 Mustang Coupe, which just might change your mind. Although considering just how extensively modified this car - the Top Notch Mustang from Creations n' Chrome - is, we wonder just how much Ford is left in this old pony.
It rides on a custom race tube chassis that weighs a scant 700 pounds, while carbon-fiber bits and bobs help lower the overall curb weight to a mere 2,400 pounds. When paired with supercharged, 5.0-liter, Aluminator V8 from Ford Racing, the results are, doubtlessly, exciting. 855 horsepower at the rear wheels and 667 pound-feet of torque are available from that force-fed V8 should be just plenty for this car's intended purpose of running in standing-mile competitions.
The Top Notch Mustang is more extreme than just weight savings and a big engine, though. That 5.0-liter is essentially in what's known as a front-mid layout - where the engine is actually behind the front axle. In this case, the 5.0-liter V8 is 17 inches further back than a factory Fox-body, for better weight distribution. As a result, the cabin has been completely overhauled. An SLA front suspension, wheels from HRE, Wilwood brakes and Sparco interior items round out the extensive list of mods.