1999 Ford Explorer Xlt Sport Utility 4-door 4.0l on 2040-cars

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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford, GM to collaborate on 9- and 10-speed transmissions

Back in October, there were reports that General Motors and Ford Motor Company were hard at work co-developing new nine- and ten-speed automatic transmissions, and now both automakers have confirmed this joint operation. While there are no specific vehicles mentioned to receive either transmission, a collaborative press release issued by GM and Ford mention that the transmission will be designed for front- and rear-wheel-drive cars, crossovers, trucks and SUVs.
These aren't the first powertrain components developed jointly between these cross-town rivals, either. The six-speed automatic currently used in vehicles like the Ford Edge, Ford Fusion, Chevrolet Cruze and Chevrolet Equinox was engineered in a similar fashion. As is the case with this existing transmission, both automakers will assist in the design, development and testing of the new transmissions, but each will build its own units in its own factories. Scroll down for the official press release.

Ford says 70% of its models to get stop-start by 2017

Ford is following up on a report we posted a few weeks back that the Blue Oval would be adding stop-start technology to its entire model range. Now, the Dearborn-based automaker has announced that the fuel-saving feature would be available on 70 percent of the company's range by 2017.
Ford claims the technology will improve fuel economy by around 3.5 percent, although its actual effect will vary based on how the owner drives - apparently up to a 10-percent improvement is possible for those who sit in heavy traffic (Los Angelenos, this means you). The latest recipient of the technology is the updated 2014 Ford Fiesta with the company's three-cylinder EcoBoost powerplant.
Part of the reasoning for the new addition has to do with cost. Ford claims the tech is affordable and easy to implement. "Simply put, Auto Start-Stop helps customers use less fuel, which is an important component of Ford's Blueprint for Sustainability," Ford's global powertrain vice president, Bob Fascetti, said.