1998 Ford Explorer Xlt Sport Utility 4-door 5.0l on 2040-cars

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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Oprah at it again, gives car away on Jimmy Kimmel Live!

Oprah Winfrey loves giving away cars. Not only has she given Pontiac G6 sedans and Volkswagen Beetle retro-mobiles to everyone in the audience of her past show, but the other night on Jimmy Kimmel Live! she gave another car away to one lucky audience member, while yelling her now-famous line: "You get a car!"
Although the acting of Oprah and Jimmy Kimmel was obviously staged for this giveaway, the reaction from the woman in the audience was genuine shock as she found out that she had just won a new Ford Fusion Energi. Congrats!
Not to take away from what Oprah and Jimmy pulled off, but our cynical sides have to wonder if there isn't more than just a little coincidence that this giveaway took place on the same day that Ford announced a fuel economy reduction for the C-Max hybrid. You be the judge... Scroll down to watch the short clip from the episode.

Shelby Cobra, Mercedes 300SL and 1947 Woodie from Petersen Museum headed to auction

The changes happening at the Petersen Museum have been making the rounds in major press, but it probably won't be until August 18, during Pebble Beach, when we get the full story on what's happening; that's where and when museum reps plan on announcing the way forward for the SoCal institution. In the meantime, the museum is still reorganizing its collection, and that means auctioning some of its showpieces at this weekend's Auctions America event in Burbank.
Three of the stars are a 1964 Shelby Cobra 289, one of less than 20 produced with a three-speed C-4 automatic transmission, a 1960 Mercedes-Benz 300SL owned by actor Robert Stack and the last 1948 Ford Sportsman 'Woodie' ever produced. The Cobra, now restored to its original white exterior and red leather interior, was a factory demonstrator that first sold for $5,250. Showing just 38,950 miles on the odometer, its pre-sale estimate is $800,000 to $1 million.
The 300SL is actually a 1957 model but wasn't titled until Robert Stack took possession in 1960. The lead actor in the The Untouchables TV series used to drive by the Sunset Boulevard Mercedes dealership to ogle the car, but couldn't justify spending the money to buy it. When he and the producer of The Untouchables won Emmys for the show, the producer, who happened to be Desi Arnaz, bought the car for Stack. He owned it his whole life, it has been left as Stack drove it and still bears the California license plate "UNTCHBL."