2014 Ford Expedition El Limited on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Ford Focus RS ready to make our hot hatch dreams real

Ford's current hot hatch siblings the Fiesta ST and Focus ST are already two pretty great entries into the segment, but there's always a desire for a little more. Thankfully, it looks like the Blue Oval is ready to satiate that need because it's continuing to test the even more powerful Focus RS around Europe. According to our spy shooters, these shots come from near the Nürburgring.
As with previous photos, Ford engineers continue to heavily camouflage the front end of the RS prototypes, but there's a big difference here. Unlike earlier ones, this example appears to have a closer-to-production-ready front bumper rather than just a horizontal strip for the license plate. That may point to development getting somewhat closer to wrapping up. Although, this one lacks the larger rear wing from prior testers, and the exhaust also appears to be a work in progress with the rear diffuser covered in mesh in these latest shots.
The RS is rumored to be using the 2.3-liter turbocharged four-cylinder from the 2015 Mustang, but power is reportedly turned up from 310 horsepower in the 'Stang to somewhere between 325 hp and 350 hp for the Focus. Routing all that just through the front wheels could be a recipe for serious torque steer, and all-wheel drive is potentially being used for better traction.

These horribly misguided front-drive design studies nearly became the Mustang

As we eagerly await the unveiling of the all-new sixth-generation Mustang, Ford has been giving us some great information over the past few months showing what has gone into shaping its venerable pony car. As many changes as the Mustang has gone through in its 50 years, though, it appears the fourth-gen model played a decisive and pivotal role in the car's future.
As is part of Mustang lore, the front-wheel drive Ford Probe was originally developed as a next-generation Mustang in the Eighties before cooler heads prevailed. The Blue Oval has just released a handful of images showing how bad things could have been - including a full-scale clay model of a front-wheel-drive Mustang (shown above). Fortunately, the FWD Mustang plan was scrapped and Ford went to work designing a rear-wheel-drive replacement for the Fox Body Mustang, with three design studies making it far enough to become full-scale models. These include the soft "Bruce Jenner" Mustang, the over-the-top "Rambo" Mustang and the middle-ground "Arnold Schwarzenegger" Mustang, which finally became the basis for the 1994 'Stang.
By early 1991, the design language of the fourth-generation Mustang had been worked out, and the rest, they say, is history. Scroll down for the fascinating press release telling the story of the fourth-gen Mustang, and be sure to check out the gallery of horribly misguided sketches and various design studies that were all on the table in the late 1980s.