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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

Ford car-camo artist works his craft on Australia's new Falcon XR8

Ford is among the kings of concealment when it comes to test cars. On one recent Mustang SVT mule, the automaker went to the extreme of putting baffles over the exhausts to hide how many there were. Sounds like a lot of work, right? In a new video, the Blue Oval has decided to take fans behind the scenes to show them what it takes to camouflage a prototype. In this case the subject was the recently unveiled 2014 Falcon XR8 for Australia.
Ford's prototype build coordinator Down Under has the very appropriate name of Neil Trickey, and it's his job to obfuscate the important bits of test cars to keep them out of spy shooters' camera lenses. Trickey calls his job a "dark art," and he shows off some of the tricks of his trade in the video. It turns out that the fabric we often see on mules is a type of lycra, but his team isn't above getting out a can of spray paint to conceal parts, too.
Scroll down to watch a video about a man who you probably wish could be a little worse at his job.

Shelby GT500 and Roush Stage 3 go head to head at the drag strip

The Ford Mustang is a brilliantly affordable source of horsepower, with a base 300-plus-horsepower version available for well under $30,000. Jumping up to about $35,000 will get you a solid 420 horsepower from a high-revving V8, while those with some extra disposable income can get a pair of 600-plus-horsepower monsters. Both the Roush Stage 3 with its Phase 3 package and Ford's factory Shelby GT500 even crest the 650-horsepower mark, with 675 and 662 ponies, respectively.
Naturally, someone needed to find out which of these hi-po Mustangs was the quickest. And while this video is quite obviously a dealership commercial, at least there's some solid drag racing between two of the most powerful performance machines available for under $100,000.
With two NHRA drag racers at the wheel, the Stage 3 and GT500 go head to head for three races. Scroll down below to see the results in the full video.