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Ford reveals all-new Everest SUV at Asia-Pacific forum [w/poll]

While the Explorer may have shifted from a truck-based sport-ute to a car-based crossover, Ford still offers buyers on the other side of the Pacific a Ranger-based SUV in the form of the Everest. And at the Asia-Pacific Economic Cooperation (APEC) Summit in Beijing today, the Blue Oval revealed the all-new version you see here.
Previewed in concept form over a year ago and made specifically for the Asia-Pacific market, the new Ford Everest is designed to be more refined on the road and more capable off of it. Like the Explorer once was, the new Everest is based on a stretched version of the overseas Ford Ranger pickup. Depending on the specific market, Ford will offer the new Everest with a range of engines including a 2.0-liter EcoBoost turbo four and two Duratorq turbodiesels - a 2.2-liter four and a 3.2-liter inline-five - mated to a six-speed automatic transmission.
Earmarked to take on the likes of the Toyota Land Cruiser Prado (known in these parts as the Lexus GX) and the Jeep Grand Cherokee, the new Everest promises rock-crawlers even better off-road capabilities. It's got nearly nine inches of ground clearance, over 30 inches of wading depth, a 29-degree approach and 25-degree departure angles and a set of features including on-the-fly adjustable four-wheel drive.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2014 Ford Fusion to get 1.5L EcoBoost three-cylinder?

Just one year after launching the all-new 2013 Fusion, Ford is reportedly set to alter the sedan's powertrain lineup with the addition of a new 1.5-liter turbocharged three-cylinder EcoBoost engine. A member of Blue Oval Forums apparently got their hands on the ordering guide for the 2014 model year Fusion, and this 1.5-liter mill is set to be introduced with late availability.
This lines up with other news about the Chinese-market Mondeo being offered with a new 1.5-liter EcoBoost - a derivative of the 1.0-liter triple that will come to North America under the hood of the Fiesta (note: the 1.0 is also offered in the current Euro-spec Mondeo). In the Chinese application, the larger three-pot engine produces 177 horsepower and 177 pound-feet of torque, which is very close to the current 1.6-liter inline-four's output numbers of 178 hp and 184 lb-ft.
What's interesting, however, is that the 1.6-liter engine will reportedly still be offered in the Fusion, but only with the six-speed manual transmission. The smaller 1.5-liter EcoBoost will only be mated to a six-speed SelectShift automatic, and will feature start/stop. This means that while the 1.5 is slightly down on power compared to the 1.6, it could easily improve fuel economy numbers, allowing the Fusion to regain the title of having the best mileage in the segment, likely besting the 38 miles per gallon of the Nissan Altima. Currently, the Fusion 1.6 is rated at 23 mpg city and 36 mpg highway.