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Tanner Foust gets eponymous hotted-up Ford Focus ST from Cobb Tuning
Thu, 14 Mar 2013Racer and Top Gear USA host Tanner Foust has partnered up with Cobb Tuning to create a special-edition Ford Focus ST. The limited-edition hatches will come packing a reflashed ECU, special intercooler, tweaked intake and freer-flowing exhaust for up to 20 percent more power than the stock creation. Cobb says that the changes should push the final dyno figure to above 300 horsepower. Buyers can also expect to find special carbon fiber aerodynamic bits on board along with a new grille, graphics and wheels. Cobb hasn't released pricing on this Tanner Foust Edition Ford Focus ST as of yet, but you can bet the whole kit won't be cheap.
Fortunately, the company will sell you bits and pieces from the overall package for your Ford, and word has it engineers are also whipping up a Foust Fiesta ST. Look for Cobb's Focus ST website to go live next month, complete with accurate specs and pricing. Until then, enjoy clicking through the gallery here. You can also check out the full press release below.
Ford will probably never offer two RS models at the same time
Mon, 18 Mar 2013Autocar has some sour news for fans of go-fast Ford products. According to Roelant de Waard, Ford's president of marketing in Europe, the automaker will probably never offer more than one RS performance model for sale at the same time. That statement runs contrary earlier rumblings that suggested Ford would launch its next-generation Focus RS in 2015 and follow the hatch with a spate of other vehicles with an RS badge. But de Waard has made it clear that Ford of Europe is now focused on squarely on the next Mustang, even though there may be more RS models on the way eventually.
"What is clear is that the RS shouldn't be a series, or a car badge that we have in our portfolio all the time. It is an extreme car - something more than ST," he said.
That philosophy makes plenty of sense. We loved the old Focus RS - shown above in RS500 trim - because it was generally bonkers and plenty exclusive. Diluting either aspect is sure to end in disappointment for everyone involved.
Social media star Scott Monty leaves Ford
Thu, 22 May 2014It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.