2012 Ford Limited on 2040-cars

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Ford Escort testing, may be bound for Europe

There has been little news about Ford's China-focused Escort concept since debuting at last year's Shanghai Motor Show, but the no-frills sedan has shown its camouflaged face again during cold weather testing in Northern Sweden. While far from a guarantee, the test location might hint that the Blue Oval plans to market the car outside of Asia.
The Escort's black robe and zebra paint make it hard to tell if anything specific has changed about the design, but the shape of the sedan looks close to what was shown in Shanghai. Under the disguise, you can still make out the hexagonal front grille from the concept. When Ford announced the model, the company said that the design wasn't supposed to be "arrogant or pretentious," and it certainly achieved that. The engine range is still a mystery, but it seems safe to expect small, economy-focused powertrains.
A report from last year indicated that Ford may be considering broadening the new Escort beyond Asia and possibly even selling it in Europe. The fact that the company brought it to Sweden for testing could bolster that argument. A release date hasn't been set yet, but the automaker has promised 15 new products for China by 2015. The basic sedan could be on the road soon.

Production of Shelby GT350 is coming to an end

One Autoblog staffer who drove the limited-edition Shelby GT350 wrote it probably was the best Mustang he'd driven, but, at some point, the fun had to come to an end: December 31 is the last day the GT350 will be available to order.
The GT350's option list has evolved much like it did for the original 1965-67 GT350. For 2011, the 45th Anniversary edition only came in coupe form and was painted white with blue stripes, just as with the 1965 car. The 2012 GT350 was offered as a coupe or convertible, and three colors were added to the option list, just like the 1966 model. For 2013, more colors and options were added in addition to equipment and styling updates, which resulted in Wilwood instead of Baer brakes. No major changes were made for the 2014 model. From the first car in 2011, customers have been able to choose between three different configurations for their 5.0-liter V8: naturally aspirated with 440 horsepower, supercharged with 525 hp (with warranty) or supercharged with 624 hp (without warranty).
"When we unveiled this latest version of the Shelby GT350, we promised it would be built for a limited time to preserve its collectability and value," states John Luft, president of Shelby American. He may have a point, because the original GT350, which also had a limited production run, is among the most valuable muscle cars in the world.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).