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Malcolm Gladwell reflects on engineering, recalls, and compromise

Journalist Malcolm Gladwell has made a career taking on big, complicated topics and humanizing them to make the unwieldy understandable. He has already done this in bestsellers like The Tipping Point and Outliers, and now he has brought the same approach to automotive recalls in a long piece for The New Yorker. The article titled The Engineer's Lament is framed around an interview with the former head of Ford's recall office about the famous Ford Pinto campaign where the position of the compact's fuel tank could cause it to explode in rear-end collisions. Plus, there are detours into Toyota's unintended acceleration cases and the General Motors ignition switch problem. While all the history is illuminating, the heart of the story comes from an examination at the thought process of engineers, and how their thinking differs from other professions. Gladwell comes off as sympathetic to auto engineers in this piece. While he admits that they often approach problems in a sterile way, the writer doesn't try point that out as a failing. It's merely a fact to be understood. The story itself is quite lengthy, but well worth a read if you have the time for an insiders view into how these recalls are assessed on the inside.

Ford picks Fiesta ST, Transit Connect as this year's SEMA darlings

SEMA is more than nine months away, but the reveille bugle for the show has just sounded with Ford's call to aftermarket companies for its project-vehicle program. The 2014 Ford Fiesta ST and 2014 Transit Connect van and wagon are the cars The Blue Oval wants to feature, but applicants can submit project vehicles for any product except the GT500, the Raptor, or anything from Lincoln.
Submissions must be completed in two parts, the first being an email to Ford with an overview of the project, like vehicle theme, promotional plan and location display. The second part must be mailed in on company letterhead and gets down to the nuts and bolts of the vision and the provision of company bona fides. The complete proposal is due on March 1, winners will be notified by May 1. Click the link below to get all the details, and for show attendees, get ready to see some funky Fiestas and wild shaggin' wagons in Las Vegas come November.

2016 Ford Focus RS mule spotted on US soil

Okay Ford, this is what we like to see. One of our intrepid spy photographers has captured a vehicle that we weren't even sure would see the light of day - the next Focus RS. While this is pretty clearly a mule based on the current Focus ST, as our spy points out, there are a number of giveaways about this hot hatch's true nature.
Indication number one that all is not right with this Focus is the heavily camo'd front fascia, which has been completely reconfigured for duty on the RS. It boasts significantly larger grilles that are meant to accommodate what is likely the 2.3-liter, turbocharged four-cylinder that's destined for the 2015 Ford Mustang. Considering that, then, we can expect around 300 horsepower and 300 pound-feet of torque from the hottest of Foci, although it's entirely possible that the production model could climb even higher, to around 330 hp.
The front fascia tweaks are complemented in the back by a modified rear bumper, which fails at hiding a pair of exhaust tips quite unlike the standard Focus ST's center-exit exhaust. Other obvious changes include the wheel/tire/brake package on this particular car. Larger 19-inch wheels are shod in super-sticky Michelin Pilot Super Sport tires in 235/35/19 while the brakes feature what we think are four-piston calipers, possibly from Brembo, up front.