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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Toyota hangs on to title of world's largest automaker for first half of 2013

General Motors and Ford can have all the success they please, but it doesn't seem like America's two largest manufacturers are going to topple Toyota in the first half of 2013. According to Reuters, Toyota moved 4.91 million vehicles in the first six months of 2013, representing a 1.1-percent drop from the same period in 2012.
GM is on the rise, though, with a four-percent increase in global sales, to 4.85 million. Volkswagen, still sitting in third, saw a 5.5-percent jump to 4.7 million vehicles in the first half of 2013.
If this pace continues for Toyota, it'll finish 2013 in the top sales spot for the second year in a row. The manufacturer fell to third, behind GM and VW, in 2011 after earthquakes and tsunamis ravaged its production capacity.

Submit your questions for Autoblog Podcast #329 LIVE!

We're set to record Autoblog Podcast #329 tonight, and you can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #329
Subcompact sales slump, yet again