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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Your official Ford Transit specs are here, $29,565* to start

Ford has released the full list of pricing and specs on its new Transit, the replacement for the long-lived E-Series cargo van. Prices are set to start at $29,565 and can increase rapidly from there, depending on length, engine and wheelbase, among other options.
Let's talk first about those new engines. The base is the familiar 3.7-liter, naturally aspirated V6. It boasts 275 horsepower and 260 pound-feet of torque and can return up to 14 miles per gallon in the city and 19 mpg on the highway. This engine can also be adapted to run on LPG or compressed natural gas. Of course, there are better alternatives, for a price, the first of which is Ford's well-received, 3.5-liter EcoBoost V6. It packs 310 hp and a best-in-class 400 lb-ft of torque (available at just 2,500 rpm) while matching the naturally aspirated engine in both city and highway fuel economy.
Then, there's the diesel. With a 3.2-liter, five-cylinder diesel mill at its disposal, the Transit generates 350 lb-ft between 1,500 and 2,500 rpm, along with 185 hp. This engine hasn't been rated by the EPA, although we'd be really, really surprised if it didn't handily best either of the gas-powered engines in fuel efficiency. A six-speed automatic is standard, regardless of engine.

Ford trademarking 'Mach 1,' possibly for Mustang

A legendary name might be accompanying the redesigned, 2015 Mustang when it finally makes its world debut - Mach 1. Stumbled upon by the team at Ford Authority, the Mach 1 title was found in a trademark filing with the US Patent and Trademark Office, and would revive a name last used on the fourth-generation, 2003 Mustang.
While the the 2003 vintage was well and good, the Mach 1 is really remembered for a three-year run from 1969 to 1971 - it's best to just forget the emissions-choked 1972 to 1978 Mach 1s - when power output ranged from a modest 250 horsepower with the two-barrel, 351-cubic-inch Windsor V8 to "375 hp" (actual output was rumored to be well north of 400 horsepower) with the righteous, 429-cubic-inch Super Cobra Jet V8.
What does the title hold for the sixth-generation Mustang? It's tough to say. The fanatics at Ford Authority seem to think Mach 1 could take the place of the Shelby GT500 at the top of the Mustang hierarchy, which sounds like a valid argument. At the same time, we could see the SVT Cobra moniker returning for the flagship model, and the Mach 1 doing battle with the Chevrolet Camaro Z/28 (unless the Boss 302 were to return). Confounding things is the historical precedent - the Mach 1 was responsible for the death of the Mustang GT in 1969, so it might make sense as a volume performance model.