2013 Ford E250 Cargo on 2040-cars

Auto blog

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Ford opens 88 new dealerships in China in a single day

"Ford opened 88 dealerships in China last year." "Ford opened 88 dealerships in China during the first half of 2014." "Ford opened 88 dealerships in China last month." None of those statements - even the last one - would seem unbelievable. Saying "Ford opened up 88 dealerships in China last Thursday," though, is a bit more dramatic.
Yes, on June 19 alone, Ford opened the doors on nearly 100 showrooms in the People's Republic, boosting the Blue Oval's total presence in the country to 750 dealerships. Of course, while an overabundance of dealers in the US proved troublesome for American manufacturers back in 2008 and 2009, there's no such concern in China. Considering the country's huge population and the breakneck pace of the local auto industry, you could be forgiven for being surprised Ford only has 750 outlets at this stage.
What's notable about this most recent push, besides the sheer volume of new stores, is their location. Over three-quarters of the new dealerships are in so-called Tier 4 cities, which are smaller towns that still contain millions of people. This fits with Ford's strategy in China of avoiding the bigger battlegrounds that are already dominated by competitors and focusing on setting up shop in newer markets that may have been overlooked, according to Automotive News.