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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

New Fiat Panda Cross looks adorable

We have never gotten the Fiat Panda in North America, but the little city car has represented the entry level into the Fiat range in Europe since 1980. Unlike many of these foreign subcompacts, it was also offered in the 4X4 trim level with a higher ride height and all-wheel drive. The Italian brand will take that idea even further at the 2014 Geneva Motor Show on March 4, with the new Panda Cross.
The Panda Cross is meant to be a city car that drivers can also take off-road if need arises. Its all-wheel drive system comes with a standard electronic-locking differential to manage torque delivery, and drivers can lock the diff, at speeds under 30 miles per hour, to improve traction further. The mini off-roader comes with either a 1.3-liter diesel four-cylinder with 80 horsepower and 140 pound-feet of torque or the 900cc turbocharged two-cylinder with 90 hp and 107 lb-ft. Both engines have standard stop/start and are mated to a six-speed manual.
Fiat has put most effort into the Cross' exterior to make it look ready to get muddy. It has a redesigned front bumper with integrated fog lights and a titanium-painted air dam, meant to look like a front skid plate. The rear is also reworked with chrome tailpipes and another titanium-painted faux-skid plate. It promises the modifications aren't entirely aesthetic, but improve approach and departure angles while off road. While Fiat has not released any images of the interior, it promises a mix of fabric and fake leather seats, and copper-color trim on the dash.

Fiat 500X poised for Paris catwalk

We've known for some time that the new, Fiat-based baby Jeep (which may or may not be called the Jeepster) is set to arrive at the 2014 Geneva Motor Show. What we weren't sure of was whether its platform mate, the so-called Fiat 500X, would be doing so alongside or at a later date. Well, according to Reuters, we'll get to see the first all-wheel-drive 500 later this year in the City of Lights.
Yes, we can expect the 500X to arrive at the 2014 Paris Motor Show, according to an official with an Italian trade union. The unnamed source cited retooling at Fiat's Melfi factory, in southern Italy, which currently produces the Grande Punto. It's expected that the newest member of the growing 500 family will replace the Suzuki SX4-based Fiat Sedici, although when the X will go on sale remains an open question.
According to Reuters, both the Jeepster and 500X will be built alongside each other in Italy. Whether the 500X will cross the pond with it's slat-grilled cousin, though, remains to be seen (we're leaning towards yes).