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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

2015 Fiat 500 Abarth automatic targets broader appeal

There aren't many manual-transmission-only offerings on the US market, and now there's one fewer. The 2015 Fiat 500 Abarth has just gone into production with a newly available automatic option.
We've known that the hair-raising, high-performance Cinquecento has been scheduled to get a two-pedal setup for some time, but now we have more specifics on the gearbox itself. According to Fiat, the six-speed automatic is derived from the same Aisin unit used in the standard 500, but it's been substantially reengineered to cope with the 1.4-liter MultiAir turbo engine's added power. Allison Singer, a vehicle integration engineer on the 500 Abarth's development program tells Autoblog that the modifications to the gearbox include "gears that have been reinforced and a few extra clutch plates," among other changes. Unfortunately, there are no paddle shifters, as the 500's steering wheel was not designed to accommodate them, but at least there's a +/- manual gate on the gearshift lever.
Interestingly, the automatic brings with it substantially different power numbers than its manual counterpart. The new model receives 157 horsepower and 183 pound-feet of torque, which is 3 horsepower less than the manual, yet it packs a whopping 13 pound-feet more torque, which should aid drivability. By comparison, the five-speed manual 2015 Abarth registers 160 hp and up to 170 lb-ft. New features that come with the auto include a dedicated sport mode, rev-matched downshifts, fuel-cut upshifts, shift logic that holds gears in corners and 'fast-off' situations, along with sharper throttle tuning. Despite the added torque, Singer admits that "The manual will probably be a tiny bit quicker as far as performance goes," but she is confident that the transmission's availability will open the car up to a much broader market of buyers.

Fiat 500 Fiore Rosa is Italian-Japanese cute-overload fusion

If you live in Japan and you want to get something for your special someone for Valentine's Day, then slow dance down to your Fiat dealer and check out the Fiat 500 Fiore Rosa. A holiday special, the pale metallic pink Cinquecento is limited to 150 examples and only on sale from February 14-17. But beware the connotations, because as far as we can glean from Google Translate, the 500 Fiore Rosa is a bargain model, getting halogen lights instead of bi-xenons, manual air-con instead of climate control, 14-inch steel wheels instead of 15-inch alloys, and going without chrome trim, glass roof, parking sensors and alarm.
It's fitted with the TwinAir engine and gets the same price as the regular 500 TwinAir, however - 2,200,000 yen ($23,559 US). Other than the special name, we can't figure out where the 500 Fiore Rosa is hiding its treats, especially because it gets the el-cheapo wheel covers of the 500 Pop fitted with the 1.2-liter engine instead of the 500 TwinAir wheels. But if you want to make a statement, it's there. And we're talking to the women of Japan, because apparently they're the ones who buy the gifts on Valentine's day in Nippon.