Gucci Fiat 500! Incredible And Rare Hatchback, 1-owner, Immaculate, Lady-driven on 2040-cars

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Fiat updates Euro-spec 500 with new equipment, Cult trim

It's been seven years since Fiat relaunched the 500, and it has, by and large, been a runaway success for the Italian automaker. Numerous variations on the theme have followed - from the convertible 500C and performance-oriented Abarth models to the 500L minivan and upcoming 500X crossover - but it's high time that Fiat give the original hatchback a bit of a refresh, and that's just what it's done... to some extent, anyway.
Debuting this week at the Geneva Motor Show, the updated 500 features a number of enhancements to keep it fresh and with (if not quite ahead of) the times. That includes a redesigned instrument cluster centered around a seven-inch TFT display developed by Magnetti Marelli. There's a new 900cc turbo two-pot TwinAir engine being offered with 105 horsepower and 107 pound-feet of torque that can get a Cinquecento so equipped to 62 miles per hour in 10 seconds and on to a 117-mph top speed while delivering 67 miles per gallon (at least on the European cycle). Finally there's a new Cult trim level pictured here, being added to the top of the range that builds on the Lounge trim with more equipment like 16-inch alloys, gloss black roof, chrome or gloss black wing mirrors and more.
We're still waiting to find out what, if any, of this equipment will make the jump to the US model, but for now you can scope out the press release below and the high-res images in the gallery above for a closer look.

Is the Fiat 500L the new, smaller swagger wagon?

Toyota tried to make family hauler commercials cool with its "Swagger Wagon" spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota's idea with a web ad for its new Fiat 500L called "The Motherhood." Trying to cater to the 500L's target demographic, no punches are pulled as this blonde British mom attempts to describe all the joys of family raising.
We're not going to spoil anything for you here, but if you're hoping for useful information about the larger 500L, then this commercial isn't for you. If you're looking for an entertaining way to kill a few minutes, then check the (now viral) video out by scrolling below. With more double entendres than you'll know what do with, though, we have to warn you that this video's language might be a little unsafe for conservative workplaces.

Fiat Chrysler global HQ lands in London's ultra-posh West End

It seems Fiat is bent on bolstering its image as a global automaker, as word has leaked out that the Italian/American conglomerate has chosen to locate its global headquarters in a rather swanky neighborhood in London. According to Bloomberg, the rental location on St. James Street in London's West End is a 10-minute walk from Buckingham Palace, and Fiat Chrysler Automobiles will fill up three complete floors of an office building that also houses The Economist magazine.
As a neutral location between Italy and the United States, the London-based headquarters makes sense, though, at $277 per square foot, this area is said to be the most expensive office space in the world. There's no mention of what FCA has actually agreed to pay for renting the space, but we're certain it isn't coming cheap.
Not surprisingly, Bloomberg also cites research indicating that the largest number of immigrants moving into London from January through August of this year hail from Italy, which makes sense considering the number of Italian executives and workers we'd expect would have to relocate to the UK in order to work at Fiat's new home. The company reportedly plans to be in place in London by the time it holds its next round of board meetings in October.