Fiat 500 Gucci on 2040-cars

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Fiat turns to Funny or Die with new Italian-centric video spots

The web video might be the sitcom of the modern age as the main way people consume comedy. Even if you don't want to sit down and watch a TV show, you can dedicate just a few minutes for a laugh from a brief film. Fiat found huge success last year with its Backseat Italians ad for the 500L on Funny or Die, with over 1.6 million views as of this writing. So the Italian automaker is playing on its country's stereotypes again in a new online series called Neighbors.
The concept behind the videos is super-simple. An attractive Italian couple with their Fiat 500L moves in next door to a stereotypical suburban family and hilarity ensues. Most of the shorts play up humorous misunderstandings in translation like with the phrase "When in Rome..." So far, the best of the bunch is probably Express Lane to Trouble about what happens when you drink too much espresso. If you like what you see, there are still two more episodes on the way soon.
Scroll down to watch all five current videos. They're only a few minutes long and should at least provide a good chuckle. You can also read Fiat's press release about the stunt, below.

Fiat announces special 500C GQ Edition [w/video]

The Fiat 500C may be a cool car, but it's never exactly exuded machismo - dare we say some may even consider it a "chick car?" Now, it looks like Fiat is trying to change this city car's image with the introduction of the 2014 Fiat 500C GQ Edition, a limited-production model geared toward male buyers.
Fiat has partnered with Condé Nast to develop this new cabrio version, which comes with "custom appointments that reflect an individual who always looks sharp, lives smart and finds freedom through the precision and turbocharged power of a driver's car." On the outside, these appointments include black 16-inch five-spoke wheels with red center caps, an athletic-looking front fascia with larger air intakes, and black headlamps. Inside, the GQ Edition includes GQ badging, specially designed sport seats, satin chrome accents, and Tungsten accent stitching. Underhood, the 500C GQ boasts a 1.4-liter, 160-horsepower MultiAir Turbo engine and five-speed manual transmission.

Fiat 500 Cattiva and Abarth Tenebra concepts showcase design to enhance personality

Fiat brought out two new design concepts at the Detroit Auto Show, both intended to expand the appeal of its 500 Turbo and 500 Abarth models with upgraded and unique appointments inside and out.
First up is the Fiat 500 "Cattiva," based on the 500 Turbo, painted with a vibrant Rame (Copper) exterior with contrasting Nero (Black) accents. The turbocharged 500 features gloss Nero headlamp buckets, parking lamp bezels, tail lamps and a roof-mounted spoiler. Special 16-inch alloys, painted satin dark gray, hint at the sport-tuned suspension inside each fender. The appointments are continued inside its cabin with leather sport seating, Matte Nero instrument panel and other trim upgrades. Lastly, the sound package is the segment-exclusive Beats Audio system.
The Fiat 500 "Tenebra," based on the 500 Abarth, is painted in Matte Grigio (Gray) with Nero accents, just like its sibling. In addition to gloss Nero headlamp buckets, parking and tail lamps, it is fitted with 16-inch alloys with a Nero chrome finish. Setting itself apart, the signature Abarth bodyside stripes (and mirror cap) are Grigio in color and there is a large Abarth "Scorpion" logo on the roof. Inside the cabin, the Tenebra features performance seats with leather upholstery, a flat-bottom steering wheel and other cosmetic upgrades. Like the Cattiva, the Beats Audio system is standard.