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Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

Fiat mulling purchase of MV Agusta?

Apparently to be a cool automaker in Europe, you have to build motorcycles. Volkswagen Group bought Ducati in 2012, and BMW has made bikes longer than it's made cars (until recently, it also owned Husqvarna). Fiat might be the next automaker to get into the two-wheel business, with rumors flying that it is considering buying cash-strapped Italian sportbike brand MV Agusta.
At the moment, it's all still very much a rumor, but the purchase would certainly seem to help the motorcycle company. However, according to Asphalt and Rubber, the business would need a lot of cash to grow and sustain itself. Fiat might not want to invest so much into a brand that may never be a huge moneymaker.
MV Agusta is best known for its racing success in the '50s and '60s. Until Japanese manufacturers took over the sport, the Italian company was one of the fastest things on two wheels, with a long list of championships in various classes. Recently, it was briefly owned by Harley-Davidson.