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2014 Fiat 500L [w/video]

Practicality From The Italian Ministry of Cute
As seen in the correct Italian/European light, Fiat is rightly dubbed a small car kingdom. This is not the marque's whole story, though, and it's certainly not a way Fiat appreciates being pigeonholed. But even the brand itself sort of has to admit that, in the end, without clever and right-priced smaller cars in its lineup, it might not even exist today.
Between the early 1980s and the dawn of the 21st century, however, the Fiat brand seemingly did everything it could to wreck itself and its core compact-car reputation by producing a series of certifiably unamazing cars that mostly looked drab and behaved below average. Just go have a gander at the Ritmo, the Uno, the Duna, the 1992-98 Cinquecento, 2004-07 Seicento/600, and the most recent European mega-flop, the Stilo, discontinued in 2008. Thankfully, almost right out of the gates since the mid-aughts, however, that has no longer been the case.

2013 Fiat 500 Abarth Cabrio

To no one's surprise, I was stoked about the Fiat 500 Abarth Cabrio. I've always enjoyed the exquisitely flawed driving dynamics of the 500 Abarth hardtop, and the idea of being able to fold the top back and take it all in with some fresh air blowing around was really appealing. That super awesome exhaust note would no doubt be even more audible without a huge chunk of sheetmetal and glass in the way, and even with the slight weight penalty (33 pounds versus the hardtop), the Cabrio should still be just as tossable as ever.
So when the Fiat arrived at my door, I slid the roof back and stowed the normal press car paperwork in the glove box so it wouldn't fly about during what ended up being a genuinely spirited drive. I had a great time, and my subsequent days with the 500 Abarth Cabrio were just as enjoyable. Sunshine, Italian supercar-like rumble, and hilariously fun dynamics. Awesome.
But then I remembered my paperwork in the glovebox. And when I examined the fine print, my jaw dropped. The bottom line: $31,100, including $700 for destination. For a Fiat 500. Ouch.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.