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Fiat Chrysler global HQ lands in London's ultra-posh West End

It seems Fiat is bent on bolstering its image as a global automaker, as word has leaked out that the Italian/American conglomerate has chosen to locate its global headquarters in a rather swanky neighborhood in London. According to Bloomberg, the rental location on St. James Street in London's West End is a 10-minute walk from Buckingham Palace, and Fiat Chrysler Automobiles will fill up three complete floors of an office building that also houses The Economist magazine.
As a neutral location between Italy and the United States, the London-based headquarters makes sense, though, at $277 per square foot, this area is said to be the most expensive office space in the world. There's no mention of what FCA has actually agreed to pay for renting the space, but we're certain it isn't coming cheap.
Not surprisingly, Bloomberg also cites research indicating that the largest number of immigrants moving into London from January through August of this year hail from Italy, which makes sense considering the number of Italian executives and workers we'd expect would have to relocate to the UK in order to work at Fiat's new home. The company reportedly plans to be in place in London by the time it holds its next round of board meetings in October.

Fiat 500 Fiore Rosa is Italian-Japanese cute-overload fusion

If you live in Japan and you want to get something for your special someone for Valentine's Day, then slow dance down to your Fiat dealer and check out the Fiat 500 Fiore Rosa. A holiday special, the pale metallic pink Cinquecento is limited to 150 examples and only on sale from February 14-17. But beware the connotations, because as far as we can glean from Google Translate, the 500 Fiore Rosa is a bargain model, getting halogen lights instead of bi-xenons, manual air-con instead of climate control, 14-inch steel wheels instead of 15-inch alloys, and going without chrome trim, glass roof, parking sensors and alarm.
It's fitted with the TwinAir engine and gets the same price as the regular 500 TwinAir, however - 2,200,000 yen ($23,559 US). Other than the special name, we can't figure out where the 500 Fiore Rosa is hiding its treats, especially because it gets the el-cheapo wheel covers of the 500 Pop fitted with the 1.2-liter engine instead of the 500 TwinAir wheels. But if you want to make a statement, it's there. And we're talking to the women of Japan, because apparently they're the ones who buy the gifts on Valentine's day in Nippon.

Abarth 595 50th Anniversary Edition is a birthday present worth waiting for [w/video]

Props must be paid to the people at Abarth, who could've celebrated the 50th anniversary of the 595 - the model that put this performance brand on the map back in the 1960s - with a special edition appearance package and called it a day. But no, that's not how Abarth does things. Instead, it is producing 299 units of this 595 50th Anniversary Edition model that debuted at the Frankfurt Motor Show this week, and it's received much more than a new suit for its big 5-0 celebration.
In addition to the matte white finish and historical livery that reinterprets the original car's look, this progeny of the original 595 also receives a substantial bump in power - an increase of 20 horsepower over the standard 500 Abarth for a new total of 180. The upgraded engine is paired with an "Abarth Competizione" transmission, and the sizzling hatchback rides on 17-inch alloy wheels that hide larger Brembo brakes sized 12 inches in diameter. Not that the standard 500 Abarth sounds wimpy (quite the contrary, actually), but the 595 receives a new "Record Monza" variable back-pressure dual-mode exhaust for an even more stirring soundtrack above 3,000 rpm. The interior, meanwhile, is adorned with red leather seats featuring white inserts and red stitching, and a black leather steering wheel with red inserts, as well as its own assortment of historical logos.
The 595 50th Anniversary Edition will be available to order on September 15th, though we expect the entire lot to go quickly and haven't been told yet if any are earmarked for sale in the US. Our fingers are crossed.