2014 Fiat 500l Trekking on 2040-cars

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Abarth 695 Biposto revealed as quickest Fiat 500 yet

The Fiat 500 is supposed to be a budget model - something you can pick up with less than twenty grand to your name. But once Abarth gets its hands on it, all bets are off. The Scorpion brand is charged with getting the most performance it can out of budget-oriented vehicles like the Cinquecento and Punto, and that's just what it's done with the new 695 Biposto.
Billed as the "fastest street legal Abarth ever" (quickest?) and unveiled at the Geneva Motor Show, the 695 Biposto packs a 1.4-liter turbo four that's been tuned to produce 190 horsepower - a good thirty more than the already entertaining Fiat 500 Abarth we get in the United States. With a robust power-to-weight ratio - the highest in its class, according to the Italians - the 695 Biposto can hit 62 miles per hour from a standstill in just 5.9 seconds, more than a second quicker than the US model.
Now if you saw the name Biposto and figured out that means just two seats, you're spot on: in its campaign to trim excess fat, Abarth has ditched the rear bench and replaced the front seats with a set of Sabelt racing buckets with four-point harnesses anchored where the rear seats would be. The fixed plexiglass front side windows do their part, too. It's also been fitted with adjustable shocks, an MXL digital data recorder, a titanium rear roll bar, Brembo brakes and 18-inch OZ alloys.

Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.