2014 Fiat 500l Pop on 2040-cars

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Maserati confirms Levante SUV for 2015, Alfieri for 2016

The Maserati share of the big Fiat Chrysler event today was expected to be something of a snooze, at least relative to the very busy Chrysler, Dodge, Jeep and Alfa Romeo portions. But the truth is there was plenty to pay attention to where the premium Italian brand was concerned. After all, moving from its 15,400 unit sales in 2013 to a target of 75,000 global sales in 2018 is going to take some doing.
One piece of big news is a shakeup in the existing ranks. 2014 will mark the final year of production for the GranTurismo (and its soft-top counterpart), meaning Maserati will be limited to just its Quattroporte and Ghibli sedans until the Levante SUV arrives in 2015, confirming previous reports. The first SUV to wear the trident, the Levante will only be available with all-wheel drive, but it will boast a Porsche Macan-smiting pair of V6s, with 350 and 425 horsepower, respectively.
Things get back to normal in 2016, as Maserati resumes sports car production with a road-going version of the Alfieri Concept from the 2014 Geneva Motor Show. Again, this is confirmation of a previous report. That car will be joined by a convertible variant in 2017. It seems like Maser is taking aim at, well, everything with the Alfieri, offering a 410-hp, V6-powered variant that dispatches its power to the rear wheels, to go along with 450- and 520-hp versions of the Alfieri's V6 that will only get their power to the road through an all-wheel-drive system.

2013 Fiat 500e

Cinquecento's Electrifying One-Price Strategy Is A Gas
America's electric vehicle segment is getting crowded, but sales remain tiny compared to the overall market. Listening to EV pitchmen, a key phrase heard over and over is "no compromises." This particular EV, the seller says, offers all* the things you want in a car, without the gasoline and without compromises. That asterisk thing? Well, sure, the electric vehicle paradigm requires you rethink the "one car that does everything" mentality, but once that's out of the way, there are no compromises here. No siree.
Of course, all EVs require compromises - but the truth is that every car forces owners to make compromises. Big SUVs don't always fit into parking spaces and suck down fuel. Subcompacts can't hold a gaggle of children and dogs. High-performance sports cars compromise wallets. Once you wrap your head around the idea that choosing electric is an option just like vehicle size or color - where no one choice is right for everybody, even if it's perfect for some - the 2014 Fiat 500e, going on sale this summer, asks a simple question: when you're driving in a city, why would you drive anything except an EV?

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."