2014 Fiat 500l Lounge on 2040-cars

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Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat celebrates 30 years of Panda 4x4 with Antartica edition [w/poll]

Typically, 4x4s are rather large affairs, but the Fiat Panda stands resolutely against the trend. And what's more, it's done just that for 30 years now, over the course of which Fiat has rolled out three successive generations and sold over 400,000 examples of the little off-roader that could. So to celebrate three decades of the Panda 4x4, Fiat is rolling out this special edition.
Called the Fiat Panda 4x4 Antartica, it's set to debut next week at the Frankfurt Motor Show alongside a new Black Code trim for the Freemont (known to us as the Dodge Journey) and an anniversary edition Abarth 595. Fiat has based this special edition on the Panda 4x4 Rock and upgraded it with two-tone paint, 15-inch diamond-finish alloys, orange trim, fog lights, tinted glass and special badging. Inside, it's got gray and orange upholstery, and European buyers can order it up with either the 85-horsepower 900cc TwinAir engine or the 75hp 1.3-liter diesel.
A limited run will reach European showrooms by the end of the year. But we wonder... should Fiat consider bringing the Panda Stateside to share floor space with the diminutive 500? Have your say in our informal poll below, and feel free to read through the press release, too.