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Fiat 500 Fiore Rosa is Italian-Japanese cute-overload fusion

If you live in Japan and you want to get something for your special someone for Valentine's Day, then slow dance down to your Fiat dealer and check out the Fiat 500 Fiore Rosa. A holiday special, the pale metallic pink Cinquecento is limited to 150 examples and only on sale from February 14-17. But beware the connotations, because as far as we can glean from Google Translate, the 500 Fiore Rosa is a bargain model, getting halogen lights instead of bi-xenons, manual air-con instead of climate control, 14-inch steel wheels instead of 15-inch alloys, and going without chrome trim, glass roof, parking sensors and alarm.
It's fitted with the TwinAir engine and gets the same price as the regular 500 TwinAir, however - 2,200,000 yen ($23,559 US). Other than the special name, we can't figure out where the 500 Fiore Rosa is hiding its treats, especially because it gets the el-cheapo wheel covers of the 500 Pop fitted with the 1.2-liter engine instead of the 500 TwinAir wheels. But if you want to make a statement, it's there. And we're talking to the women of Japan, because apparently they're the ones who buy the gifts on Valentine's day in Nippon.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."