2014 Fiat 500l on 2040-cars

Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

The Fiat 500 GQ Edition is not all that it appears to be

With Fiat's business model effectively previewed by rival Mini's moves toward success throughout the years, it's certainly no surprise to see the Italianate 500 start to cough up some limited edition models. The 500C has already, and famously teamed with Gucci (via a small J.Lo kerfuffle) and now Fiat has brought a 500 GQ Edition to Geneva, presumably for gentlemen drivers with style.
The co-branding with Gentleman's Quarterly includes orange GQ badges that match 500 logos of the same color. The show car seen here is presented in a matte grey and carbon black paint scheme that will not be offered for the public when the car goes on sale in Europe (500 Bait and Switch Edition is more like it). Instead, European customers will get a two-tone metallic grey/black 500S, with chromed mirror caps, unique 16-inch wheels, orange brake calipers. Inside we're told the car will offer unique leather seats and a leather-covered gear knob.
See the show car in our gallery above, and scroll down below for the press release.

Fiat 500X teased in creepy new video

Fiat is bringing a new variant of its 500 family to the 2014 Paris Motor Show, and as its debut approaches, the tempo of teaser releases is increasing. Earlier this month, we showed you heavily blurred video of the new 500X from a variety of angles. Today, we have a pretty strange spot that actually gives us some unobscured looks at the new compact crossover.
The odd teaser shows a woman on a swing in an abandoned city. If that's not odd enough, she's reciting the ABCs in the sort of sing-song manner generally reserved for possessed children in horror films. Then the 500X arrives.
While we do get a full look at the car's face, the majority of styling cues that we can see don't reveal much that we didn't know. The fascia isn't too dissimilar from the 500L, aside from its soft-road styling features, while the tail boasts a wide set of vertical taillights.