2013 Fiat 500 Sport on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat officially introduces seven-seat 500L Living

As Fiat prepares to expand the lineup of the 500 with the roomier 500L, the Italian automaker has just announced a further addition to its enlarged hatchback offering. While the standard 500L has a five-passenger seating configuration, the new 500L Living brings a third row of seats, upping capacity to seven passengers.
Based on the specs Fiat released, the 500L Living has had its overall length stretched by about eight inches to accommodate the extra seats, while width and height stay about the same. We still have no word on the wheelbase of this new model versus the 500L. Fiat also says that the 500L Living will have a luggage capacity of 22.5 cubic feet (we assume that number is with the rear seats folded, which is smaller than that of the five-passenger 500L (12.1 cu-ft with rear seats up and 46.2 cu-ft with rear seats down).
European sales of the 500L Living will commence this summer, but there is no mention as to if or when this seven-passenger Fiat could be offered in the US, to compete against the likes of the Mazda5, Ford Transit Connect Wagon and Nissan NV200. Scroll down for the more information on this new Fiat model.

New Fiat Panda Cross looks adorable

We have never gotten the Fiat Panda in North America, but the little city car has represented the entry level into the Fiat range in Europe since 1980. Unlike many of these foreign subcompacts, it was also offered in the 4X4 trim level with a higher ride height and all-wheel drive. The Italian brand will take that idea even further at the 2014 Geneva Motor Show on March 4, with the new Panda Cross.
The Panda Cross is meant to be a city car that drivers can also take off-road if need arises. Its all-wheel drive system comes with a standard electronic-locking differential to manage torque delivery, and drivers can lock the diff, at speeds under 30 miles per hour, to improve traction further. The mini off-roader comes with either a 1.3-liter diesel four-cylinder with 80 horsepower and 140 pound-feet of torque or the 900cc turbocharged two-cylinder with 90 hp and 107 lb-ft. Both engines have standard stop/start and are mated to a six-speed manual.
Fiat has put most effort into the Cross' exterior to make it look ready to get muddy. It has a redesigned front bumper with integrated fog lights and a titanium-painted air dam, meant to look like a front skid plate. The rear is also reworked with chrome tailpipes and another titanium-painted faux-skid plate. It promises the modifications aren't entirely aesthetic, but improve approach and departure angles while off road. While Fiat has not released any images of the interior, it promises a mix of fabric and fake leather seats, and copper-color trim on the dash.