2013 Fiat 500 Pop on 2040-cars

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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Fiat 500 Cattiva coming in Q4, priced from $18,350*

When it comes to the 2013 Fiat 500 Cattiva, we already knew that the show car would make it into production, we just didn't know when... until now. Fiat has announced that the "naughty" 500 Cattiva will be unveiled at the Concorso Italiano in Monterey, CA, and it will go on sale in the fourth quarter of this year, with models based on either the 500 Sport or 500 Turbo. Pricing will start at $18,350 for the Sport Cattiva - *not including $800 for destination - with the Turbo commanding an extra $2,000.
Looking almost identical to the concept car we saw earlier in the year at the Detroit Auto Show, the Fiat 500 Cattiva will have a custom look with its blacked-out headlights and taillights, 16-inch wheels and gloss black-painted roof and liftgate spoiler. The Cattiva also features a matte black instrument panel, black and gray seats (cloth is standard, leather is optional) and a leather-wrapped shift knob and steering wheel. Scroll down for Fiat's official press release on this car, and stay tuned for live coverage of the car's unveiling this Friday.

2013 Fiat 500e

Cinquecento's Electrifying One-Price Strategy Is A Gas
America's electric vehicle segment is getting crowded, but sales remain tiny compared to the overall market. Listening to EV pitchmen, a key phrase heard over and over is "no compromises." This particular EV, the seller says, offers all* the things you want in a car, without the gasoline and without compromises. That asterisk thing? Well, sure, the electric vehicle paradigm requires you rethink the "one car that does everything" mentality, but once that's out of the way, there are no compromises here. No siree.
Of course, all EVs require compromises - but the truth is that every car forces owners to make compromises. Big SUVs don't always fit into parking spaces and suck down fuel. Subcompacts can't hold a gaggle of children and dogs. High-performance sports cars compromise wallets. Once you wrap your head around the idea that choosing electric is an option just like vehicle size or color - where no one choice is right for everybody, even if it's perfect for some - the 2014 Fiat 500e, going on sale this summer, asks a simple question: when you're driving in a city, why would you drive anything except an EV?