2013 Fiat 500 Abarth on 2040-cars

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Maserati Levante SUV may be built in Italy after all

In July Fiat halted its investments in Italy, putting on hold plans for the Maserati Levante SUV to be built at the automaker's flagship factory in Turin. But Fiat CEO Sergio Marchionne, whose company owns Maserati, met with unions on Wednesday, and he may announce plans to move forward with production of the SUV at the Mirafiori factory if the CEO and the unions reach an agreement, Bloomberg reports.
Marchionne is reportedly about ready to build new cars at Fiat's largest and oldest factory, on the grounds that 5,300 workers accept extended temporary layoffs through most of next year in a slowing European auto market. If unions don't accept the deal, it's not clear whether Fiat would still consider building the Levante at Mirafiori or not.
The Levante, Maserati's first SUV, is based on the Jeep Grand Cherokee platform, and we reported two years ago that it would be built in Detroit next to its Jeep cousin. Obviously those plans have been altered considerably in the intervening period of time.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat 500 Abarth to get automatic transmission option

Boo and hiss all you want, but the truth is that manual transmissions aren't for everybody. When Fiat launched the hot little 500 Abarth last year, it did so with a five-speed manual as the only transmission available, but according to Ward's Auto, that might change.
"We're not opposed to doing it. We just didn't think there would be consumer requests for it, and there is," Fiat's North American president, Tim Kuniskis, told Ward's in regards to an automatic-equipped Abarth.
With the launch of the upcoming droptop 500C Abarth, Kuniskis says that the company is expecting a few more women buyers to opt for the more potent version of the pint-sized cabriolet. "I think when we'll see more women is when we have the automatic, and we're planning to add the automatic in the Abarth at some point, only because we're getting that feedback from customers."