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Fiat retraces its roots with 1957 Edition 500

A car like the Fiat 500 is nothing if not retro, but the Italian automaker is making it all the more so with the 1957 Edition seen here.
Marking 57 years since the iconic Cinquecento launched in 1957, this new special-edition 500 upgrades on the model's Lounge trim level with such unique touches as throwback 16-inch wheels, vintage-style badges on the nose and tail, and an interior decked out in brown leather with ivory trim and gray door panels. It comes in either white, light green or the baby blue pictured here, the latter two colors distinguished by contrasting white mirrors and roof.
Power comes from Fiat's 1.4-liter MultiAir four-cylinder engine mated to either a five-speed manual or six-speed automatic, with a sport-tuned suspension and premium audio as standard. A limited quantity - Fiat has yet to say how many it'll build - will begin arriving at dealerships in the spring, with pricing to be announced closer to launch. In the meantime, you can check out the images above and the press release below.

Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

Marchionne completed Fiat-Chrysler deal from a Florida beach

Sergio Marchionne is the CEO of Fiat, which as you may have heard, has finally worked up a deal to finish acquiring the Chrysler Group after months of bargaining with the United Auto Workers and its VEBA healthcare trust, which owned just over 40 percent of the American brand. Where was Marchionne when the deal was finally hammered out? Well, not tucked away in a frigid Detroit board room until the wee hours of the morning.
Nope, one of the largest deals in automotive history was reportedly hammered out on the beach - at the home of a banker, in the Florida resort town of Vero Beach. Marchionne traveled to the home of Alain Lebec, a senior managing director at Brock Capital LLC, one of the advisory companies for the VEBA fund, where both sides met to make final arrangements in the $4.35-billion exchange. The location of the final deal, though, is nearly as remarkable as the pace with which it came about.
According to anonymous sources pinned down by Automotive News Europe, before the meeting, the two sides were meeting in Detroit as recently as December 19, which is where Fiat made one of its final revised offers. Naturally, the VEBA made a counter offer, which led Marchionne to initiate the Vero Beach meeting.