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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat Chrysler global HQ lands in London's ultra-posh West End

It seems Fiat is bent on bolstering its image as a global automaker, as word has leaked out that the Italian/American conglomerate has chosen to locate its global headquarters in a rather swanky neighborhood in London. According to Bloomberg, the rental location on St. James Street in London's West End is a 10-minute walk from Buckingham Palace, and Fiat Chrysler Automobiles will fill up three complete floors of an office building that also houses The Economist magazine.
As a neutral location between Italy and the United States, the London-based headquarters makes sense, though, at $277 per square foot, this area is said to be the most expensive office space in the world. There's no mention of what FCA has actually agreed to pay for renting the space, but we're certain it isn't coming cheap.
Not surprisingly, Bloomberg also cites research indicating that the largest number of immigrants moving into London from January through August of this year hail from Italy, which makes sense considering the number of Italian executives and workers we'd expect would have to relocate to the UK in order to work at Fiat's new home. The company reportedly plans to be in place in London by the time it holds its next round of board meetings in October.

Fiat Panda Cross is a tiny off-roader for city and country

Fiat already offered its compact Panda in a slightly off-road oriented 4X4 trim, but at the 2014 Geneva Motor Show it's debuting the Panda Cross that takes the style even farther. The Panda Cross is meant to be a utilitarian hatchback that drivers can use in the dirt if the need arises.
The Cross comes standard with an all-wheel-drive system with a standard electronic-locking differential, and for added traction, drivers can lock the diff below 30 miles per hour. Power is provided by either a 1.3-liter diesel four-cylinder with 80 horsepower and 140 pound-feet of torque or the 900-cc turbocharged two-cylinder with 90 hp and 107 lb-ft. Both engines are mated to a six-speed manual.
On the outside, the Panda Cross gets a new front air dam that looks like drilled metal and fog lights integrated into the front end. The rear is reworked with chrome tailpipes and a bumper painted to look like a skid plate. The interior is a mix of fabric and pleather seats, plus a copper-colored dashboard. The Panda Cross will be on sale in Europe this fall, but don't expect to see it Stateside. Feel free to read more in the press release below.