1990 Ferrari Testarossa 4.9l V12 23k on 2040-cars

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Ferrari officially teases successor to Enzo throne

You're looking at our best view yet of the upcoming successor to the Ferrari Enzo. Rumors kicking around the web insist the new reigning monarch of the Italian kingdom will carry the "F150" name when it bows, otherwise known as the Special Limited Series. Word has it Ferrari has focused all of its experience in Formula One to create the new model. According to the manufacturer's official online magazine, the new ultracar will boast a carbon fiber monocoque chassis built in "an almost handmade style" using four types of the composite. We aren't sure exactly what that means, but the design should keep weight to a minimum.
Power should come courtesy of an 800 horsepower V12 engine married to a HY-KERS system good for an additional 100 hp. Early estimates say the creation will tip the scales at under 3,000 pounds, which means the vehicle will be a performance marvel. Sounds like a party.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

LaFerrari, meet YouTube. YouTube, LaFerrari

If, for some reason, you feel like we've left anything out of our coverage of the exciting new LaFerrari unveiled today in Geneva, don't fret - Ferrari has us covered. The automaker has graced us with a total of seven videos of its new hybrid supercar today including the original launch video we already showed you this morning.
The six new videos discuss a broad spectrum of topics, such as LaFerrari's overall architecture, carbon fiber chassis and body, driving dynamics and the 160-horsepower HY-KERS (HYbrid Kinetic Energy Recovery System) part of the powertrain. There is also coverage of today's auto show unveiling and, our favorite, a short video showing the car being tested around the Fiorano Circuit plus some bonus footage of past Ferrari supercars like the GTO, F40, F50 and Enzo.
In total, there is almost 30 minutes of video goodness to bring you just about all the information there is to know about LaFerrari, and all seven videos are posted below.