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Ferrari to reveal exclusive F12 NART next month in LA

While denying his tenure was coming to an end just prior to his resignation last week, outgoing Ferrari chairman Luca di Montezemolo hinted at two new models to be revealed next month. One we anticipate to be a new version of the 458 - either the new turbocharged M model or the limited-edition Scuderia Spider - to be revealed at the Paris Motor Show on October 2, and the other we knew would be a strictly limited special exclusive to North America. And now we appear to have an idea of what that model will be.
According to Automotive News, we'll likely be looking at a version of the F12 Berlinetta decked out with the blue and white stripes pioneered by the North American Racing Team (NART) and most recently applied to the 458 Speciale. The special model is also likely to get custom bodywork and a revised interior - similar to what Ferrari Special Projects does for individual customers, but produced in a limited run of 10 examples.
All 10 of those are likely to already have been spoken for, with a price tag tipped to exceed $3 million apiece. The model will be revealed on October 12 at a special event in Los Angeles marking 60 years of Ferrari in America which will likely be Montezemolo's last event as chairman before handing over control to Sergio Marchionne and collecting his eight-figure severance package.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari celebrates at Hong Kong's Asia World Expo

More than 600 Ferrari models, representing every era of the famed automaker's production, celebrated 30 years of presence in Hong Kong with a gathering at the Asia World Expo this past weekend. The event marked the largest single gathering of Maranello's sports cars ever organized in China. The weekend culminated with Marc Gene, Scuderia Ferrari's test driver, unveiling the new 458 Speciale.
There are only about 1,700 Ferrari owners in China, and they boast an average age of just 35 years. The young clientele in the Asian market often take advantage of Ferrari's 'Tailor Made' bespoke program and they have a growing interest in racing. The automaker says that many will travel to the Mugello circuit in Italy to participate in the final event of the Asia Pacific series of the Ferrari Challenge in a couple weeks.
"I am pleased to be here to celebrate Ferrari's thirty years in Hong Kong, along with so many owners who share our passion and the search for excellence, exclusivity and innovation," said President Luca di Montezemolo. The video shows hundreds of Ferraris, in popular white, yellow and red, being arranged indoors to form the Bauhinia Blakeana, a five-pedal flower that is the characteristic symbol of Hong Kong. Apparently owners of the more exclusive Blu Scozia, Avio Met and Vinaccia colors were asked to park outside. Scroll down below for a video and press release detailing the event.