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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari 250 GTO heading to The Quail with no reserve

It's not every day that a Ferrari 250 GTO changes hands. It is, after all, one of the most highly coveted cars ever made, and there were only 39 of them built in the first place. So when one goes up for sale, it tends to fetch millions. Tens of millions, actually, and the prices keep escalating.
Throughout most of the 1980s they were trading hands for six figures. In 1989 one sold for $10 million. A few months later, $13 million. Prices fluctuated in the 90s, but by 2012, one sold for a whopping $35 million, eclipsed the following year at $52 million. Nobody knows what the next one will sell for, but we're about to find out.
That's because Bonhams has got one consigned for its upcoming auction at the Quail Lodge during Monterey weekend next month. And it's offering it without reserve, meaning that it could sell for the opening bid (however unlikely), it could break the previous record or it could land anywhere in between or beyond.

Ferrari-driving kid's parents charged by Indian police [w/video]

Earlier this month, we reported on a video that was circulating the internet which showed a young boy driving a Ferrari F430 on a street in India while other children watched and two adults recorded the whole thing. And that was all that we knew at the time. Now, there is more information about the car, the kids and their parents thanks to an article in the Daily Mail. As it turns out, a wealthy businessman let his son drive the Ferrari as a present for his ninth birthday and recorded the whole thing while his six-year-old son was riding shotgun.
According to the report, the father, Muhammad Nizam, faces charges and possibly the seizure of the car for letting his son get behind the wheel. Oddly enough, the video is still up on YouTube, and we have it posted for you below.