Ferrari 458 Italia Novitec, Front Lift, Novitec Wheels, Capristo Exhaust on 2040-cars

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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Celebrating the Ferrari F40 and the man who raced it

The Ferrari F40 has become one of the iconic cars of the last 50 years. It presaged the supercars of the future with its extensive use of carbon fiber and turbocharged engine, but it was also old school with no traction control, stability control or even anti-lock supervision to save the driver if they got in over their head. In its latest video, XCar Films takes a look at the F40 through the lens of a man in the UK who specializes in keeping them on the road and occasionally races these quintessential sports cars.
John Pogson has spent his entire life surrounded by engines. His father was a transport manager for a trucking company and he used to accompany him out on repairs. When he was old enough, John started repairing vehicles at a Lancia dealer, and from there, he started working for Ferrari. Eventually, he saved up enough money to open his own, independent Italian car garage. His new business proved successful, and Pogson's customers started asking him to race their Ferraris, including the F40 - something he did with great success. How could you say no to that opportunity?
While Italian cars are his specialty, Pogson also has a soft spot for all performance cars. The video shows him driving his AC Cobra with a claimed 600 horsepower and doing some smoky donuts in it. Scroll down to learn more about the F40 from one of the people that knows it best.

Petrolicious documents the motorsport-changing Ferrari 512M

Petrolicious has had plenty of beautiful cars and big-time personalities in its videos, but today's interview is sees one of the series' most well known subjects - US Formula 1 commentator David Hobbs.
Hobbs is an accomplished racer, capturing a number of podiums and a pair of class wins at the 24 Hours of Le Mans, in addition to short stints in F1 and at the Indianapolis 500. One of his Le Mans runs was behind the wheel of this, the Ferrari 512M, a car that's notable for two things - running a 1971 season that included the 24 Hours of Daytona, 24 Hours of Le Mans, 12 Hours of Sebring and Watkins Glen 6 Hour races. The other thing it's known for? Failing to win a single one of those enduros.
Still, the Ferrari 512 is one of the Italian marques most iconic 1970s racers and Hobbs' example is a proud member of that breed, delivering a delicious 5.0-liter V12 exhaust note that makes this an easy video to sit through.