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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari FF pitted against Oldsmobile Vista Cruiser in crazy Generation Gap comparison

The folks behind Generation Gap have lost their minds with this latest video. The goal here is to determine the ultimate family cruiser, but the choices are what you would least expect, with a heavily modded 1970 Oldsmobile Vista Cruiser going up against a 2012 Ferrari FF.
You might anticipate an over-40-year-old Oldsmobile to pale in comparison to any modern Ferrari, but this wagon has a ton of secrets under its skin thanks to Lingenfelter. First, it packs a supercharged LS3 V8 with a claimed 650 horsepower and a six-speed manual gearbox. That big upgrade in power is further helped with air suspension and massive Wilwood disc brakes. The result is nothing short of deafening, with blaring yelps whenever the driver even nudges the accelerator.
The alternative sounds just as good, albeit in very different way. The Ferrari's 6.3-liter V12 pumps out 651 hp and 504 pound-feet with a part-time all-wheel drive system. While the FF lacks a lot of the hauling ability of the Olds, it makes up for the deficit in handling, luxury, and in many eyes, simply by having the famous prancing horse on the grille.

Ferrari to launch new model every year, keep production limited

You've no doubt perused the big news coming out of Fiat-Chrysler's headquarters in Auburn Hills, MI today. But at the end of the brand discussions, Sergio Marchionne spoke briefly about an incredibly important, low-volume part of the Fiat-Chrysler empire: Ferrari.
"You do need one of these cars in your driveway," Marchionne joked. And while other brand heads today lined out detailed plans for future product, Sergio's words about Ferrari's next five years were very simple, and very vague.
Marchionne confirmed that Ferrari will launch a new car every year between now and 2018. The cars will have a four-year lifecycle, after which, "M" versions will be produced, with a separate four-year cadence. No specific models were mentioned during Marchionne's presentation.