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Auto blog
Ferrari production to increase under Marchionne
Sun, 14 Sep 2014The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.
Ferrari F12 gunning for GT-R's Nurburgring lap time?
Tue, 12 Aug 2014Ferrari may not play the Nürburgring lap time game to the extent that Porsche, Nissan and Radical do, but it has been known to go for some lap times of its own. And now an F12 Berlinetta has been spotted lapping the Nordschleife in an apparent record attempt.
The F12 reportedly had the track all to itself for about an hour and a half, suggesting one of two possibilities: either Ferrari is testing an updated version, or it's going for a lap record with the existing version. While it's impossible to tell what may be going on under the sheetmetal, the communications equipment taped to the roof appear to be the only outward modifications, and would seem to indicate the latter more than the former.
In between warm-up and cool-down laps, the F12 reportedly lapped the circuit in 7 minutes and 48 seconds - which wouldn't be anything spectacular in and of itself, but that lap apparently included 40 seconds of cool-down between T13 and Hatzenbach, suggesting a possible 7:08 lap time. That's the time which Nissan recently recorded in the GT-R Nismo, indicating that Ferrari could be going for Godzilla's top time as the fastest front-engined, street-legal car ever to lap the 'Ring, ahead of the Dodge Viper ACR, Lexus LFA with the Nürburgring Package and Corvette ZR1 (but behind Ferrari's own track-bound 599XX, which clocked a 6:58 lap time four years ago).
1955 Belgian GP movie tells the story of Spa
Sun, 25 Aug 2013With the Belgian Formula One Grand Prix happening this weekend, Shell reminded a few guests what the Spa-Francorchamps track and Belgian countryside were like in 1955. That year the petroleum company made a 30-minute movie about the grand prix - this is back when the track was called the Francorchamps National Circuit, near the town of Spa, and a list of its important corners didn't include a mention of Eau Rouge - where it was doing the same thing it still does today: working on fuels and lubricants via its technical partnership with Ferrari.
To create the mood, journalists were invited to a vintage cinema where they mingled with Ferrari F1 drivers Fernando Alonso and Felipe Massa and other extras in period fifties gear, and watched a screening of 1955 Belgian Grand Prix. You can scroll down for a screening of your own, as well as the press release, minus the petits-fours and pinups.