2011 Ferrari 458 Italia Finished In Corsa Red on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Fiat Chrysler Automobiles: The next five years

Unless you've been living under a rock for the past 24 hours, you've no doubt read about all of the big future product news coming out of Fiat Chrysler Automobiles today. We had individual brand reports from Chrysler, Dodge, Jeep, Ram, Alfa Romeo, Fiat, Maserati and even Ferrari, but in the interest of simplifying and summarizing, we're going to list out the hard facts once more. Of course, with all of this still off in the future, there's still the possibility that a few changes will be made. But as of what we know right now, here's what's coming, and what's going away.
Chrysler
2014: Refreshed 300/300C, debuting at Los Angeles Auto Show

2014 Ferrari FF

Ferrari announced a panoramic roof option for its all-wheel drive FF at the 2012 Paris Motor Show, promising the new full-length glass panel would offer its well-heeled clientele "a genuine open-air driving feeling, while providing thermal and acoustic insulation." That statement was intriguing, as my experience with glass roofs usually ends abruptly after I close the opaque shade - as a Southern Californian, I always find tinted glass panels too hot during the day and too cold at night.
While the FF I reviewed in August was fitted with a solid aluminum roof, I was fortunate to catch up with a brand-new silver Ferrari FF (it only had about 160 miles on the odometer) with the optional panoramic roof at the Formula One race at Circuit of the Americas just last month. It was my lucky day, as I was about to spend about six hours with the four-place Italian, blissfully enjoying it during the warm day until long after the sun had set on the Texas horizon.
Driving Notes: