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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

2014 Ferrari FF

Ferrari announced a panoramic roof option for its all-wheel drive FF at the 2012 Paris Motor Show, promising the new full-length glass panel would offer its well-heeled clientele "a genuine open-air driving feeling, while providing thermal and acoustic insulation." That statement was intriguing, as my experience with glass roofs usually ends abruptly after I close the opaque shade - as a Southern Californian, I always find tinted glass panels too hot during the day and too cold at night.
While the FF I reviewed in August was fitted with a solid aluminum roof, I was fortunate to catch up with a brand-new silver Ferrari FF (it only had about 160 miles on the odometer) with the optional panoramic roof at the Formula One race at Circuit of the Americas just last month. It was my lucky day, as I was about to spend about six hours with the four-place Italian, blissfully enjoying it during the warm day until long after the sun had set on the Texas horizon.
Driving Notes:

Ferrari chairman ticked off by Alonso

Luca Cordero di Montezemolo does not strike us as the kind of person we'd want to cross. We imagine the Chairman of Ferrari as sort of like an automotive Don Corleone, a thought that is further confirmed when we hear about the aftermath of last weekend's Hungarian Grand Prix.
Fernando Alonso made some unsubstantiated remarks that have angered his team, with The Daily Mail reporting that when asked after the race what he wanted for his birthday, the Spaniard responded "Someone else's car." And while no one seems to know exactly what was said, it was enough to prompt a personal phone call from the boss of Ferrari on Alonso's birthday for a dressing down.
Montezemolo reminded Alonso that, "All the great champions who have driven for Ferrari have always been asked to put the interests of the team above their own. This is the moment to stay calm, avoid polemics and show humility and determination in making one's own contribution, standing alongside the team and its people both at the track and outside it."