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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Ferrari replaces F1 boss with Marlboro exec

Ferrari just finished its worst Formula One season in decades, and if you're thinking heads are going to roll, you're right. In fact they already have, as team principal Stefano Domenicali was dismissed earlier this year and longtime chairman Luca di Montezemolo was axed just two months ago. Now Maranello has announced a new team principal, yet again. Instead of promoting from within, however, this time Ferrari has called in an outside executive – albeit one with whom it is intimately familiar. His name is Maurizio Arrivabene, and he's served as a senior executive at tobacco giant Philip Morris International, managing (among other areas) the Marlboro brand's sponsorship of the Scuderia. In that capacity he's been sitting on the FIA's Formula One Commission as the sponsors' representative since 2010, giving him a familiarity with how the series is run. In his new capacity as Managing Director of the Gestione Sportiva and Team Principal of Scuderia Ferrari, Arrivabene replaces Marco Mattiacci, who was called up to the post from his previous position as head of the North American office just eight months ago. Back then Mattiacci replaced a similarly under-performing Domenicali. The change may very well have come at the behest (if not insistence) of Philip Morris, which remains the team's main sponsor and is undoubtedly displeased with Ferrari's performance lately. It wouldn't be the first time. After all, Marlboro similarly brokered the deal that put Ron Dennis in charge of McLaren in the early 1980s. Mattiacci's swift replacement comes at the end of a disastrous season for the Scuderia. Following yesterday's season finale in Abu Dhabi, Ferrari finished fourth in the constructors' standings behind Mercedes, Red Bull and Williams. The last time it finished the championship in such poor shape was in 2010 when Felipe Massa was injured and the team scrambled to find a replacement. But even then it managed to win at least one race and land on the podium another five times. Fernando Alonso finished on the podium only twice this season while Kimi Raikkonen struggled further back. This year marked the first time Ferrari failed to win a grand prix since 1993, and even then Jean Alesi and Gerhard Berger managed more podiums than the team scored this season.

Ferrari Portofino revealed: Goodbye California, hello beautiful

The Ferrari California, in both turbo and non-turbo configurations, has been soldiering on for nearly a decade. With a base price of just over $200,000, it's the brand's entry-level model. Today, the automaker announced the car's replacement, the Ferrari Portofino. This will be the brand's entry-level GT car, slotting in below the top-dog 812 Superfast. It's both lighter and more powerful than the California T while still retaining the convertible hardtop bodystyle. The now-familiar 3.9-liter twin-turbocharged V8 rests under the Portofino's long hood. The engine sends 591 horsepower and 560 pound-feet of torque to the rear wheels through a seven-speed dual-clutch transmission. That's 39 more horsepower and 3 more pound-feet than the California T. A new engine map along with new pistons, connecting rods, intake and exhaust account for the boost. Ferrari's Variable Boost Management system limits torque in certain gears, only sending out what the wheels can handle. Ferrari says the Portofino will hit 62 mph in just 3.5 seconds, pressing along to a top speed of 199 mph. The Portofino makes use of the third generation of Ferrari's electronic rear differential. The car also comes with the F1-Trac traction control system. Combined with the Variable Boost Management, the Portofino should find adequate grip in most situations. A new generation of magnetorheological dampers helps improve ride and handling. Notably, the Portofino moves to electronically assisted power steering, following the same move in the 812 Superfast earlier this year. The car is longer, lower and wider than the outgoing model. The new chassis makes use of modern design and engineering techniques, shaving an unspecified amount of weight from the car. At 3,813 pounds, the California T is a bit of a pig. Any weight savings will be a good thing. Because the V8 sits behind the front axle, the Portofino's weight distribution is 46/54 percent front/rear. As expected, Ferrari has emphasized aerodynamic efficiency when crafting the Portofino's design. Overall, it looks like a slightly smaller 812 Superfast. If you like that car, you'll like the looks of the Portofino. The car is covered with small lips and intakes to help channel air in the most efficient and useful way possible. Look just to the side of the headlights or the deep cut that leads from the front wheels all the way along the door. The rear end does a much better job of hiding the convertible hardtop.