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Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari planning 458 Speciale Spider?

The Ferrari 458 comes from a long line of mid-engined V8 supercars to roll out of Maranello, from the 348 and F355 to the 360 and F430. Each has also bred a Spider version, and starting with the 360 Challenge Stradale (through the 430 Scuderia and 458 Speciale), a hardcore performance version. But combining the best attributes of Spider and performance model is relatively new territory for Ferrari, one which it attempted only with the limited-production Scuderia Spider 16M. And if the latest rumors are to be believed, it's about to go at it again.
Though we can't verify its sources, 4WheelsNews says it has double confirmation from within Ferrari that a 458 Speciale Spider is in the works. When reached for confirmation, Ferrari refused to comment, as it typically does on the prospect of new models yet to be announced. Given the precedent of the Scuderia Spider 16M, it would seem to make sense, but for the time being we'll have to chalk this one up as a rumor.
If it were built, the Ferrari 458 Scuderia Spider (or whatever it would ultimately be called) would take the best of the 458 Spider and 458 Speciale to pack the 600-horsepower version of Maranello's sweet-revving 4.5-liter V8 underneath a folding hardtop. The latter is something the 16M did not offer, but crucially, the new McLaren 650S Spider does. We'd also expect only a limited number to be produced at a suitable premium over the Spider's $257k MSRP and the Speciale's $288k sticker.