08 Ferrari F430 Spider 5k Miles Cpo Ferrari Ceramic Brakes Carbon Fiber Daytona' on 2040-cars

Auto blog

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari threatening to fine journalists $69,000 for breaking LaFerrari embargo?

In automotive journalism, we deal with embargoes on a regular basis. For the uninitiated, these are agreements between publications like Autoblog and manufacturers. While news embargoes (where pubs are provided with information and images and agree to hold until a predetermined date) are fairly common, today, we're focusing on drive embargoes. These are what we generally end up signing when we attend a vehicle launch. Generally, these are in the media's best interest. As drive programs are spread out over a week or two with multiple different "waves" of media, drive embargoes put the biggest and smallest publications on level footing when it comes to publishing reviews.
According to a report from Autocar's Steve Sutcliffe, Ferrari has taken its drive embargo for the LaFerrari hypercar a bit too far. See, initial reviews from the few publications that attended the drive event for the hybrid-powered monster can hit the newsstand or internet on April 30. Originally, syndicated stories - those sold by freelancers or publications to other outlets - couldn't be published until May 12. These syndicated reviews are big money for larger magazines and, in the case of freelance journalists, are a primary source of revenue. Inexplicably, though, Ferrari has pushed the syndication embargo back to May 26, which is bad news for everyone involved (aside from Ferrari).
This could have been nothing more than an annoyance. The stories would still get sold (although it might be for a bit less coin, considering the initial reviews will be nearly a month old) and you'll still be bombarded by reviews of the LaFerrari not once, but twice, just as Ferrari planned.

Ferrari dominant at high-priced RM Auctions' Monterey event

Of the 21 multi-million-dollar lots sold over RM Auctions' two-day Monterey event, the top six were Ferraris while the top four were members of the vaunted 275 family. In total, 13 of the 21 seven- and eight-figure entries bore the yellow shield and prancing horse of the Scuderia.
Two cars in particular wowed bidders at the Monterey event - the exceptionally rare Ferrari 275 GTB/C Speciale and a 275 GTB/4 that was originally owned by Hollywood legend Steve McQueen.
The GTB/C Speciale was the first of a three-car run. Ferrari originally planned on campaigning the new range as a GT complement to its prototype entries at Le Mans, although squabbles with the FIA limited its racing career. Still, the extremely rare nature of this car means another example probably won't be coming up for auction for several years. Considering that, the GTB/C's selling price of $26.4 million does make a bit of sense.