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Watch the Ferrari LaFerrari get put through its paces by Top Gear and Evo

Do you know what today is? Well, besides being the anniversary of the signing of the Louisiana Purchase (thanks France!), Consumer Protection Day in Thailand and Michael Waltrip's birthday, April 30 marks the expiration of the first of two embargoes on the Ferrari LaFerrari.
That means you're probably going to see quite a bit on Ferrari's hypercar in the coming days. One of the first things we've stumbled across is this video from our friends at Top Gear. Now, this isn't Jeremy, James and Richard playing with the ultra-powerful hybrid (although it's probably only a matter of time before the LaFerrari arrives at Dunsfold), it's the TG magazine crew. It's best to think of the Top Gear video as an appetizer, though.
The main course comes from Evo, which has a far lengthier and more detailed spot, running a full 10 minutes of fun. Dickie Meaden samples the 900-plus-horsepower monster on both the Italian roads and the Fiorano test track. We won't spoil the outcome, so be sure to take a look below for both videos.

Apple announces CarPlay in-car iPhone interface

Apple, maker of tech items like the iPhone, iPad and Mac line of computers, is extending its reach into the automotive market, making a fairly big announcement ahead of the Geneva Motor Show. No, it hasn't bought Tesla (yet). Instead, Apple has announced CarPlay, an all-new means of controlling an iPhone through your car.
Now, this doesn't strike us as some gimmicky thing. It's become increasingly common for automakers to take advantage of the high-speed data streams its customers enjoy on their smartphones in order to integrate navigation, traffic, audio and other infotainment items into a car's touchscreen interface. The Chevrolet Spark and Sonic are two prime examples of this move, using an iPhone's data stream for Siri integration and data for a third-party navigation app.
Owners will be able to plug in their iPhones to their cars via the USB port and gain control of a number of the device's functions, all through a car's touchscreen.

Shell Ultimate Automotive Enthusiast contest returns to send winner to Barrett-Jackson and Maranello

The first Shell V-Power Ultimate Enthusiast contest was held last year and sent finalists to a VIP experience at the Barrett-Jackson auction in Scottsdale, while the grand prize winner went to Maranello, Italy for some intimate time with Ferrari. The Dutch member of the seven sisters is doing it again this year: from now until September 17 anyone who wants a chance to live the same adventure can submit stories and photos that prove why they're the ultimate enthusiast.
Among the judging panel will be Roger Penske, Craig Jackson of Barrett-Jackson, drag racer Don Prudhomme, Tony Marini of Hot August Nights, Car and Driver chief Eddie Alterman, Road & Track honcho Larry Webster and last year's contest winner Harold Craige (pictured above with his wife at Fiorano).
Anyone in the US is welcome to submit. Three finalists will be flown to Scottsdale for a three-day VIP tour of Barrett-Jackson's January action, and they'll get a year's worth of V-Power premium gasoline. The grand prize winner will be announced in Arizona, and that person will get a week in Italy to explore the Ferrari factory complex and drive one of the company cars on the Fiorano track. Having been to the Maranello factory ourselves, we can attest that it's a bucket-list item for anyone who truly digs cars.