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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari 458 Speciale Spider will make Paris debut

The news out of Ferrari is coming nearly as fast as its wonderful sports cars, as of late, with CEO Luca di Montezemolo stepping down and a special model for America upcoming. Now, it's looking increasingly likely that the 458 Speciale Spider is making its world debut at the 2014 Paris Motor Show in early October, confirming earlier rumors.
Di Montezemolo had already confirmed that the Prancing Horse would unveil a new car in Paris, but exactly which model it would be had been a mystery. However, an unnamed Ferrari insider has recently confirmed to 4WheelNews that it would be the droptop Speciale.
As the name suggests, the special model takes the sonorous 4.5-liter V8 engine from the 458 Speciale with 597 horsepower and 398 pound-feet of torque and drops it into the convertible hardtop from the Spider. According to the source, the special Ferrari is also getting new wheels, stripes and seats, but the folding top might mean losing the coupe's transparent engine cover.

Drive goes sideways, shreds tires in a Ferrari F12 Berlinetta

Ferrari has built a monster with its F12 Berlinetta, a V12-powered grand tourer that has the looks of a supermodel and the firepower of a small country. And while it's been on the scene for a minute, Drive's Chris Harris wasn't going to turn down the opportunity to hoon a 740-horsepower prancing horse around the scenic Anglesey Circuit in Wales.
In fact, not only was Ferrari nice enough to loan Harris the F12, but it threw in an extra four sets of tires, just for him to destroy while taking moving pictures. The resulting video is indeed one to watch, not just because of the ample amounts of slow-motion drifting, but because Harris, as always, does a great job of making the viewer feel like they're actually along for the ride. Take a look below for the latest video from Drive.