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Ferrari 458 with $1M wheels still hasn't found a buyer [w/video]

Rule number one of modifying a car: When it comes time to sell, people want to pay for the car, and could care less how much you spent in the aftermarket. This is a lesson that the guys at Latitude Wheels in Miami are currently learning.
The wheel company's "flagship show car," a 2011 Ferrari 458 Italia was put up for sale on eBay weeks ago, as reported by Jalopnik. The price? Just a shade under $1.3 million. For a 458 Italia. That normally starts around $230,000. Yeah.
Latitude justifies the car's price based on a very expensive set of wheels. To be exact, the 21-inch fronts and 22-inch rears are forged Vossen Precision Series wheels. Mounted on Pirelli rubber, Latitude claims the package is worth over $1 million. Add onto that the $20,000 in Novitec Rosso carbon fiber pieces - none of the fun, performance stuff Novitec is known for - and you come to an eBay starting price of $1,290,000.

Ferrari testing 458 successor in the snow?

It may not seem so long ago that Ferrari introduced the 458 Italia. But it's been on the market a solid 5 years since its launch in 2009, which makes it not only the oldest model in the company's lineup, but one of the oldest in its segment, the Lamborghini Huracan and McLaren 650S just having been launched in the past couple of months. So while a solitary Ferrari playing in the snow might otherwise seem like little more than an unlikely place for it to be, its chronology suggests the crew from Maranello could be up to something more.
The white 458 captured by our spy photographers in Northern Sweden appears to have something going on around its wheel arches. Aside from the panel gap that's taped up between the quarter panel and rear fender in front of the rear wheel arch, there appear to be some modifications around the front wheel arch. Just what they're for, we don't know, but their presence suggests something's up.
The test mule pictured here could be simply testing some new components, for whatever application, but if this is indeed a prototype for the 458's replacement, we'll probably start seeing more of these from here on in before the finished product comes around within the next couple of years - by which time the 458 will be a good seven years old, longer than the F430 or 360 Modena before it were on the market.

Is the $1.4M LaFerrari sold out?

If you look at the stratospheric sticker prices on the latest generation of hypercars and wonder how an automaker could possibly justify it, bear in mind a few factoids. For one thing, even when the sticker prices start lower, they quickly balloon past the million-dollar mark. For another, automakers charge that much because they can, and don't seem to have much trouble selling them all.
Case in point: the new LaFerrari. While presenting the state-of-the-art supercar on CNBC, Ferrari North America CEO Marco Mattiacci revealed that all 499 examples that will be made of the hybrid hypercar - including those 120 earmarked for North America - have already been spoken for. This despite the $1.4 million asking price that makes it the most expensive Ferrari ever made.
Or the most expensive new Ferrari, we should say, because prices for the most collectable machines ever to roll out the gates at Maranello continue to rise. Figure you'll save a little and get LaFerrari's predecessor? Trading hands these days at prices approaching $2 million (around three times its original $660k MSRP), the Enzo is even more expensive. And that's just the scarlet tip of the iceberg.