1999 Ferrari 355 F1 Spyder on 2040-cars

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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

1989 Ferrari F40 review had one Italian cyclist seeing rosso

We've got to say: we're really enjoying the MotorWeek incarnation of this Throwback Thursday trend that seems to be enveloping everyone's social media feeds. MW has an almost impossibly deep library of historical tape to draw from, meaning each recent Thursday has met with another gem dropped on YouTube.
The last old-timer that drew our interest (and yours, based on all the comments) was a sports car showdown of epic, 1990s proportions. Today though, we've got one of the most legendary supercars of all time, the Ferrari F40, presented with the wholesome goodness that is John Davis' signature style. Any classic road test of the the F40 would probably earn our clicks, but this particular video comes with some added drama around the 5:10 mark.
Don't rush there, it's fun to listen to the period-correct praise along the way, but prepare yourself for a near-miss that's almost as breathtaking as the Ferrari itself.

2015 Ferrari 458 Italia to go turbo?

Forced induction has definitely hit trend status when it comes to performance cars. Whether it's the supercharged Hellcat V8 in the Dodge Challenger SRT, the latest twin-turbocharged M3/M4 or even the entry-level speed of the Ford Fiesta ST, if you want the fastest car in any given segment, in all likelihood it has a turbo or supercharger. Even Ferrari hasn't avoided the bandwagon with the latest iteration of the California that replaces the original 4.3-liter V8 with a 3.9-liter turbo V8 offering 552 horsepower for more power and better fuel economy. If recent rumors prove true, it might not be the only Prancing Horse to use this engine for long.
According to Car in the UK, Ferrari is planning to boost the 3.9-liter V8 up to around 670 hp and place it in a refreshed 458 Italia in 2015. If true, that is an astounding increase over the version from the latest California and a roughly 70-hp improvement over the current 458 Speciale.
The extra power would come with a serious challenge of how to maintain the 458's delicious exhaust note. Turbocharged engines are often quieter than their naturally aspirated counterparts, modern Formula One cars serving as a prime example. The California may get a pass because it's more of a GT, but the 458 is the brand's bread-and-butter sports car. It needs to sound like a proper Ferrari V8. However, Car claims Maranello is a step ahead and has a complicated exhaust layout - as is the case with the California T, we might add - ready to keep much of the characteristic yelp in tact.