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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

What next for Stefano Domenicali?

Ferrari is a team that's used to being on top. It does, after all, have more world championships to its name - 15 drivers' titles and 16 constructors' - than any other team in the history of Formula One racing. But despite having some of the best drivers and resources at its disposal, it hasn't won a championship in over five years. Someone had to take the blame for that, and that someone turned out to be Stefano Domenicali.
The team principal who took over after Jean Todt stepped back to focus first on the running of the entire company and then the FIA, Domenicali has presided over the driest spell in the team's history since Michael Schumacher and Ross Brawn arrived in the late 90s to bring Ferrari back to its winning form. Whether that ultimately proves to have been Domenicali's fault or not, the buck stopped on his desk and he resigned a couple of weeks ago, making way for Ferrari's North American chief Marco Mattiacci to take the reins. At least for now, anyway, as rumors circulate of a longer-term solution that could bring Ross Brawn back into the fold following his recent departure from Mercedes.
The big question now, however, is what Domenicali will do next. The latest intel suggests that he could leave four wheels behind but stay in the field of competitive sports to coach an Italian basketball team. The rumors are fueled by reports that Domenicali has been in touch with Giovanni Petrucci, head of the Federazione Italiana Pallacanestro - Italy's national basketball federation. The organization runs two professional basketball leagues within Italy as well as its national team that's won eight international championships, two gold, four silver and four bronze medals in the European league and two silver medals in the Olympics.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.