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Ferrari 250 GT SWB California Spider tops Gooding's Saturday auction at $15.18 million

During the weekend's automotive smorgasbord in Pebble Beach, Ferrari has played a huge roll. Twenty examples of the ultra-rare 250 TR, better known as the Testa Rossa, were prominently on display at the Concours d'Elegance, and the Prancing Horses have been top sellers at many of the auctions. You can chalk up one more on that list with a 1961 Ferrari 250 GT SWB California Spider with a scarce, optional hardtop included going for $15.18 million at Gooding & Company's sale on Saturday night. Ferris Bueller would find it so choice.
In all, the auction house brought in about $60.4 million during the night, and 17 of the cars on the block sold for over $1 million. None of the other cars on Saturday managed quite the stratospheric highs of the California, though. A 1955 Aston Martin DB3S was the second-highest seller at $5.5 million. The next four top vehicles were all Ferraris with final prices ranging between $2.09 million and $2.365 million. Clearly, investors are in love with the Prancing Horse these days.
Check out our gallery, and scroll down to read the auction house's announcement of its top Saturday results.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari testing 458 Challenge Evoluzione at Mugello

Ferrari makes road cars, it makes racecars, and it makes road cars into racecars. The 458 Challenge falls into the latter category, transforming the 458 Italia into the basis for Maranello's one-make spec racing series. It replaced the F430 Challenge in 2011, which in turn followed the 360 Challenge, F355 Challenge and 348 Challenge that started it all in the mid-90s.
Now the Prancing Horse marque is set to move the game forward again with the revised 458 Challenge Evoluzione. Seen here undergoing testing at what could be any tree-lined circuit but is likely Mugello (which Ferrari just happens to own in addition to the Fiorano test track at the factory), the 458 Challenge Evoluzione takes a step further with a new aerodynamics package.
Other changes will likely be nominal, and Ferrari will probably offer existing customer racers the option of upgrading to stay at the front of the pack instead of replacing their $300k racers entirely. One way or another, Ferrari is set to unveil the 458 Challenge Evoluzione, also at Mugello, after the conclusion this year's Finali Mondiali, the event that ties up the end of Ferrari Challenge series from around the world next week.