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Dodge idles Viper production again at Conner Avenue

You've got to hand it to Dodge for having the gumption to put the original Viper into production in the first place. It was, after all, much more of an emotional decision than a practical one, and a move which saw the first production V10 engine placed in a road car - long before the advent of the Lamborghini Gallardo, Audi R8, Porsche Carrera GT or Lexus LFA, not to mention the other Ford, BMW and Volkswagen Group models that used such engines.
It's now been 22 years since the first Viper entered production and the Viper still rolls on several generations later, but we're sad to say that courageous decision has not always been met with overwhelming sales success. In fact parent Chrysler was forced to idle the Conner Avenue plant where the Viper is made back in April due to slow sales. And while production resumed again as planned on June 23, it apparently didn't do the trick.
As a result, Chrysler corporate communications chief Shawn Morgan revealed to Autoblog that the assembly line has been shut down again for another two weeks. The line was up and running for nearly two full work weeks from June 23 until the holiday weekend that started on Thursday, July 3. But instead of coming back online today as planned, it's been idled again for the weeks of July 7 and 14. That means it will be July 21, at the earliest, before the serpentine supercars start slithering down the assembly line at Conner Avenue again. Once it does, however, production is set to resume at the same pace it was before the shutdown.

Dodge Charger Hellcat hitting 60 in 2.9 seconds on drag radials?

The Dodge boys and their cousins from SRT have shoehorned the same 707-horsepower, 6.2-liter supercharged V8 into both the Dodge Challenger and Charger. The former being a two-door, it's lighter than the latter four-door sedan. So it would stand to reason that the Dodge Challenger SRT Hellcat would be the quicker of the two, right?
Only that's not necessarily proving to be the case. On stock rubber, yes, the coupe beats the sedan: Dodge quotes a 0-60 time of 3.7 seconds for the Charger SRT Hellcat and 3.5 for the Challenger. Same gap across the quarter-mile: 11 seconds flat for the Charger versus 10.8 seconds for the Challenger. But according to recent reports, the story changes when you put both on drag radials.
While visiting Chrysler HQ in Auburn Hills, MI, TorqueNews.com caught wind of performance figures for the Charger Hellcat on drag tires: 0-60 in a mind-blowing 2.9 seconds and a quarter-mile in just 10.7. The latter figure just barely pips the Hellcat-powered Challenger's NHRA-certified figure of 10.8, making the Charger not only the fastest sedan on the market, but also the fastest muscle car. What isn't immediately clear, however, is whether the drag radials in question have any tread on them and are street-legal, or if they're pure slicks confined to a closed strip.

Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]

According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.
Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.
Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.