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Custom 2014 Dodge Durango R/T proves SEMA can be subtle

The annual SEMA Show in Las Vegas can often be a sensory overload of overwrought madness, with cars that don't even look drivable anymore. But every once in a while, a modestly modified show car graces our presence, like the customized Dodge Durango you see here, which, in addition to giving us our first glimpse at the aftermarket possibilities for the refreshed-for-2014 model, proves that a car doesn't have to be slammed, scooped, donked and Lambo-doored to have presence.
Sure, this Durango has custom hood inserts, dark 22-inch wheels and custom fender flares, but as far as external modifications go, that's it. Inside, Dodge has fitted new door sill guards, an ambient lighting kit, bright pedals, premium floor mats and - of course - Katzkin leather. The automaker has even added wireless internet connectivity as part of the excellent Uconnect infotainment system.
Performance upgrades are minimal on this Durango R/T, which comes packed with Chrysler's 5.7-liter Hemi V8. Larger brakes have been fitted, as have lowering springs (though it certainly doesn't look that much lower) and a custom exhaust.

2015 Dodge Charger priced from $27,995, Hellcat from $63,995*

Ladies and gentlemen, let's get the most salient bit of information out of the way right off the bat: $63,995*. That's the amount of money Dodge dealers will be asking for (at the very least, naturally) for a 2015 Charger Hellcat (*plus $995 for destination on all pricing figures). That rather reasonable sum will bring home its buyer a 6.2-liter Hemi V8 engine boasting a supercharger to post such gaudy figures as 707 horsepower and 650 pound-feet of torque, leading to a top speed of 204 miles per hour to go along with an NHRA-certified quarter-mile time of 11.0 seconds.
With that out of the way, the rest of the 2015 Dodge Charger pricing information breaks down as follows: $27,995 will deliver a sedan with a 292-horsepower 3.6-liter Pentastar V6 engine, mated to an eight-speed automatic transmission. Moving up one step of the ladder nets the buyer an SXT model with the same engine, but a nicer chunk of technology and optional equipment for a $2,000 premium. All-wheel drive adds another $3,000. Hemi V8-powered R/T models now boast an eight-speed transmission bolted to the same well-loved 370-horsepower engine as before, for a base price of $32,995.
The SRT 392 model that had hitherto been the top-performing Charger brings with it an asking price of $47,385 while bargain hunters can equip a Charger R/T Scat Pack machine with that same 485-horsepower 6.4-liter Hemi, albeit with somewhat less posh interior bits and pieces, the removal of the 392's adjustable suspension and hi-po wheel and tire package for $39,995.

Dodge Challenger SRT Hellcat's 707 storming horses can be yours for $60k

We love a good deal on high performance. It's what traditionally makes muscle cars so appealing - you get lots of speed, for not a lot of money. For 2015, Dodge has taken this to its logical extreme, offering its new 707-horsepower, supercharged, V8-powered Dodge Challenger SRT Hellcat for just $59,900. For those wondering, that works out to just about $85 per horsepower, which when compared with a typical budget performance car, like the $24,995, 210-hp Volkswagen GTI ($119 per hp), demonstrates the Hellcat's astonishing value.
The information was revealed by a photo (click on the inset image to expand) taken at this week's Portland launch event (our man Seyth Miersma is just now on the ground and will have a full report on the madness that is the Hellcat soon) for the entire 2015 Challenger range, and reveals the Hellcat's price alongside its high-powered competitors from Ford and Chevrolet.
The discontinued 662-hp Mustang GT500 started at $56,000, while the 580-hp Camaro ZL1 starts off at $58K. Indeed, the only muscle car that outprices the Hellcat is the track-focused Camaro Z/28, a car that we're guessing could still wallop the Hellcat on the right piece of track, despite being down over 200 hp.